What to Know with Advertising Marijuana Products

What to Know with Advertising Marijuana Products

If you’re involved in the cannabis industry, you more than likely want to know about advertising marijuana products in the United States. Though the stigma related to the subject continues to mitigate and its legality is growing throughout the nation, advertising can be pretty confusing with the magical plant.

More specifically, if you hope to advertise marijuana and your cannabis business, you need to be fully aware of any regulations and laws related to the matter. Even if you live in a state where cannabis is fully legalized, plenty of local laws varies significantly from state to state.

Advertising Regulations in US

As a dispensary owner or someone involved in the industry, you must know everything about advertising regulations. With more states opening up their legality for cannabis, the laws are constantly changing. What might be true in one state could be totally different in another.

Regardless, below will discuss all advertising regulations for cannabis in all 50 states. We’ll mention the specifics of the regulations and declare when cannabis is illegal in a state if you didn’t know. We’ll also link off to a website for you to learn more. Let’s take a look!

Alabama

Medical advertising regulations are still being determined since it was recently medically legalized in May 2021 through a bill signed by Governor Kay Ivey.

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Alaska

Regulations are still being determined in Alaska.

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Arizona

There are no advertising guidelines for cannabis in Arizona.

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Arkansas

Recreational cannabis is illegal in Arkansas, with laws developed for medical advertisements.

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California

An individual can’t circulate an ad for physician recommendation for medical marijuana in California except if the ad has a specific warning attached to it (available online).

Advertising shall not be false, deceptive, or deluding, including explanations or ads of attraction, limitations, charges, or gifts.

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Colorado

Advertising shouldn’t be false, misleading, or deceptive and shouldn’t make false, misleading, or deceptive statements on a product.

Television – Advertisement needs to be on a program where no more than 30 percent of the audience is under 21.

Radio – Advertisement needs to be on a program where no more than 30 percent of the audience is under 21.

Print –  Advertisement needs to be on a print media in which no more than 30 percent of the audience is under 21.

Internet – Advertisement needs to be on an online platform in which no more than 30 percent of the audience is under 21.

Out-of-State – No marijuana company shall engage in advertisements targeting people outside Colorado.

Minors – No advertisements should target minors.

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Connecticut

No cannabis cooperative advertising should be directed among a producer, personnel, or physician where the advertising intends to influence patient or caregiver choice for a dispensary, product, or physician.

The advertisement can’t be false or misleading, be obscene, or encourage use outside of medical reasoning. The design can’t portray anyone under 18, offer a prize, or feature an endorsement from state personnel.

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Delaware

No individual may advertise medical cannabis deals on paper, broadcast, or in-person solicitation of customers. An enlisted medical cannabis center will not share office space or allude patients to a doctor.

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Florida

Advertising regulations are still being determined in Florida.

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Georgia

Cannabis is illegal in Georgia.

Hawaii

Dispensaries can’t show cannabis or pot products in windows in general visibility or post any signs other than a single sign that’s a maximum of 1,600 square inches bearing the business name with no images.

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Idaho

Cannabis is illegal in Idaho.

Illinois

No dispensary should advertise within 1,000 feet of a school, playground, recreation center, child care center, public park, or library. Ads also can’t be placed in a public transit vehicle, shelter, or public-owned property.

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Indiana

Cannabis is illegal in Indiana.

Iowa

Cannabis is illegal in Iowa.

Kansas

Cannabis is illegal in Kansas.

Kentucky

Cannabis is illegal in Kentucky.

Louisiana

Regulations for advertising marijuana products are still being reviewed in Louisiana.

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Maine

There are no advertising regulations for dispensaries in Maine.

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Maryland

Advertising regulations are still being determined in Maryland.

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Massachusetts

A dispensary can’t utilize graphics related to cannabis on the exterior of a dispensary or the building where the dispensary is located. The dispensary also can’t advertise their prices, except for a catalog or printed list of strains available.

A dispensary can’t produce any T-shirts bearing a symbol related to marijuana. Any design or statement that encourages the use of cannabis other than for medical purposes is prohibited.

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Michigan

There are no advertising regulations in Michigan.

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Minnesota

There are no advertising regulations in Minnesota.

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Mississippi

Cannabis is illegal in Mississippi.

Missouri

Advertising regulations are still being determined in Missouri.

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Montana

People eligible can’t advertise marijuana in any medium, including electronic media.

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Nebraska

Cannabis is illegal in Nebraska.

Nevada

A cannabis business can’t use a name or logo unless they’ve been approved by the Administrator of the Division. The business also can’t use a sign or advertisement unless it has been approved by the Administrator of the Division.

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New Hampshire

Advertisements shall not be a misrepresentation or be unfair in practice.

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New Jersey

Cannabis businesses can only use signage with black text on a white background and not illuminated at any time. The treatment centers can’t display on the facility’s exterior, except to identify the building. Prices also can’t be advertised.

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New Mexico

There are no advertising regulations in New Mexico.

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New York

New York has some of the most advertising regulations in the country. Some of the key regulations are that all advertisements require a true and accurate statement, can’t be false or misleading, or have any imagery or text that encourages the use of cannabis outside of a serious condition.

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North Carolina

Cannabis is illegal in North Carolina.

North Dakota

Advertising regulations are still being determined in North Dakota.

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Ohio

Advertising regulations are still being determined in Ohio.

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Oklahoma

Advertising regulations are still being determined in Oklahoma.

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Oregon

Oregon requires all dispensaries to have entry signage that’s in bold, 80 point Times New Roman font. The point of sale should feature a Pregnancy Warning Poster, Poisoning Prevention Poster, and a color copy of the “Educate Before You Recreate” poster. Each customer must receive a Marijuana Information Card prescribed by the authority.

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Pennsylvania

Advertising regulations are still being determined in Pennsylvania.

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Rhode Island

There are no advertising regulations in Rhode Island.

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South Carolina

Cannabis is illegal in South Carolina.

South Dakota

Advertising regulations are still being determined in South Dakota.

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Tennessee

Cannabis is illegal in Tennessee.

Texas

Cannabis is illegal in Texas.

Utah

Advertising regulations are still being determined in Utah.

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Vermont

There are no advertising regulations in Vermont.

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Virginia

Advertising regulations are still being determined in Virginia.

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Washington

Advertisements shall not be false or misleading, promote overconsumption, feature curative or therapeutic effects, or depict a child consuming marijuana.

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West Virginia

Advertising regulations are still being determined in West Virginia.

Click here for more information.

Wisconsin

Cannabis is illegal in Wisconsin.

Wyoming

Cannabis is illegal in Wyoming.

Need Help Understanding US Advertising Regulations? Contact Client Verge

Consider reaching out to us at Client rather than go out on a whim with advertising regulations for cannabis. As a digital marketing agency with expertise in the cannabis industry, we’re here to get the most out of your marijuana business. We know what it takes to succeed and, most importantly, the laws and regulations of the sector.

We focus on future-forward SEO, website design, paid advertisements, and content strategies for cannabis dispensaries, CBD shop owners, and alternative health consultants. If you fall in any of these categories, reach out to us here to learn more and how we can help you get started.

Some of our Key Services Include:

Conclusion

We appreciate you taking the time to read this in-depth look at marijuana advertising regulations and laws. Though this article covered a lot, this area is constantly changing, so make sure you stay up to date with any news or new laws about where you hope to advertise. You never know what might come up or change.

Nevertheless, if you have any questions about advertising marijuana products, the cannabis industry, how to get started, or what we offer, please contact us today. As a licensed and experienced digital marketing agency, we’re here to lead your online campaign. We look forward to hearing from you!

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