The really cool thing about the state of Arizona is that it is actually very relaxed as far as cannabis laws are concerned. In the state of Arizona, cannabis is legal for recreational use for adults over the age of 21. Of course, this means that dispensaries are springing pop out of the desert sands more frequently than new cacti are growing.
Seeing as there is now so much competition between dispensaries, marketing is becoming more important than ever before. Specifically, today we’re here to talk about Arizona dispensary Internet marketing. As far as today’s world is concerned, online or Internet marketing is by far one of the biggest and most effective ways to drive new traffic to our website, and ultimately to get more sales.
Gone are the days of television and newspaper marketing, and instead, having a great website and a big online presence is by far more important than anything else. With that being said, marketing a dispensary online is not quite as easy as you might think.
There are many different factors that you must consider, with search engine optimization being one of them. Let’s get to it and provide you with all of the information that you need to know about Arizona dispensary Internet marketing.
Best Ways to Market a Cannabis Dispensary Online
- Best Ways to Market a Cannabis Dispensary Online
If you plan on operating a successful cannabis dispensary in the state of Arizona, doing online marketing is by far one of the most important things that you need to do.
As far as online marketing is concerned, the number one goal here is to drive more traffic to your website, and then ultimately to get more sales. The name of the game here is driving traffic, and that’s exactly what we’re about to teach you. Here are some of the best ways to market a cannabis dispensary online.
Search Engine Optimization
Search engine optimization comes in many different forms, but one thing it all has in common is the goal. The goal of search engine optimization is to create a website and content that ranks very highly on search engine results pages.
In other words, when people search for a cannabis dispensary in Arizona, you want your website link to be at the top or near the top of the search results.
The more search engine optimization you perform on your website and the content, the bigger the chances are that you’ll be listed higher up on these search results.
One of the most common types of search engine optimization is known as local SEO. This is all about becoming more visible in local search results. One of the best things that you can do here is to create a Google business profile, and you should populate this with great descriptions, accurate information, positive customer reviews, high quality images, and more.
To ensure that you have great local SEO, you also want to ensure that you have NAP consistency, which means that your phone number, address, and name are all consistent across all online directories, social media platforms, and more.
Furthermore, to increase your overall online presence in terms of local SEO, you want to submit your dispensary profile to a variety of authoritative and reputable local directories, general business directories, and cannabis specific platforms. The more directories have your profile, the more people will see your business.
Just to make sure that people in your local area find your dispensary, using location-based keywords and phrases in your metadata and website content is important as well.
- Technical SEO
However, search engine optimization doesn’t end with just local SEO, because there are plenty of technical SEO aspects that you need to be aware of as well. For instance, one of the biggest turn-offs for anybody surfing the web is a slow page loading speed.
People who experience slow loading times will often go to another source, which means lost business for you. Therefore, compressing images, doing code optimization, and engaging in browser caching can all lead to much faster loading times.
Something else that will help gain more authority, both with search engines and people, is if you have a secured SSL certificate.
Other than that, you also just want to make sure that your website is mobile optimized. The simple reality is that the vast majority of people nowadays use their mobile devices, such as tablets and smartphones, to surf the web.
However, not all websites are optimized for mobile use yet, which means that they might not load right or look as they should. Making sure that your website works properly on mobile devices is therefore essential.
Blog Content and Content Marketing
If you plan on having a huge online impact, something else you should engage in is content marketing, specifically with blog content. In fact, blogging is one of the easiest ways to get great search engine optimization results. The reason for this is because you can put a whole lot of keywords and key phrases into your blog content, that will increase your overall rankings.
Of course, keyword research and putting as many trending topics as possible, frequently asked questions, keywords, and long tail key phrases into your content is ideal. However, what you also need to be aware of here is that being an authority on any given matter is a great way to gain more traffic and attention.
Therefore, putting a lot of educational content in your blogs, such as product reviews, cannabis guides, dosage recommendations, and more, can be very helpful as well. This goes further than writing content however, because video content can also be extremely valuable.
The simple reality is that many people are lazy and just don’t want to read, thus making video content just that much more attractive. It’s shown that video marketing significantly increases the engagement of customers, and provides them with information that’s much easier to process than written information.
This also goes for other types of visual content such as infographics. The other way to engage in content marketing through blog materials is by allowing user generated content on your website, such as allowing people to review your products and to write something on your site.
Something else you may want to consider here are backlinks. Backlinks, in simplest terms, are when other authoritative websites feature links that lead back to your own website. This way, even if you don’t have millions of views every month, you can piggyback off of the popularity of other authority websites.
One of the best and easiest ways to build relevant backlinks here is by submitting your dispensary information on online cannabis directories. Cannabis directories usually have very high domain authorities and have great SEO as well, therefore providing you with a really easy way to increase your traffic.
If you are looking to build backlinks, another good idea is to do some simple guest blogging. Not only does guest blogging provide you with backlinks by allowing you to insert links to your website on other people’s blogs, but it’s also a good way to establish yourself as an expert in cannabis. The same goes for influencer collaborations, with this being perhaps one of the most valuable methods of all nowadays.
The fact of the matter is that influencers are becoming much more popular and valuable in terms of marketing experts. A single influencer can have millions or even tens of millions of followers online, so you can just imagine how having a link to your website on an influencer’s profile can be very beneficial.
Social Media Marketing
- Social Media Marketing
Speaking of social media marketing, instead of hiring others to do the work for you, you could always try to become your own influencer. The simple reality here is that social media marketing allows for some of the most cost-effective marketing of all. The vast majority of social media platforms are totally free to use.
Therefore, the first thing that you need to do here is to choose the social media platform that you want to do most of your marketing on, or if you have a dedicated marketing budget, you could always hire somebody to create many different profiles on a variety of social media platforms. The bottom line, however, is that you need to establish a strong presence on any platform that you choose to use.
A lot of this has to do with building a solid profile page, complete with plenty of information, great images, and anything that you think will captivate potential customers.
On that note, you always want to promptly respond to mentions on social media, messages, and comments. In other words, you need to engage with your potential customers. The more you engage with them, the higher the chances that you’ll gain their attention and make a sale.
Of course, using targeted social media advertising is another choice that you have at your disposal. If all else fails, something else you could try doing is collaborating with other cannabis influencers that are also present on the same social media platforms. Influencers truly are a great way to increase brand awareness and to create sponsored content too.
Email Marketing Campaigns
If you’re really looking to increase customer retention, then e-mail marketing is something you absolutely need to engage in. The sad reality is that even if you get hundreds of thousands of viewers on your website every single month, most of them won’t come back.
However, e-mail marketing is proven to be an effective way to increase customer retention, click-through rates, and sales. It’s more than possible to offer exclusive discounts, personalized communication, and tailored promotions, all with some simple e-mail marketing.
What’s also really cool is that using an automated e-mail campaign allows for reorder prompts, reminders, personalized recommendations, and much more, all of which can help drive repeat purchases across the board.
Segmented Email Marketing
There are however many different types of e-mail marketing that you can engage in, such as segmented e-mail campaigns. Here, you would use your mailing list and then create segments based on purchase history, location, and customer preferences, with targeted emails being sent to specific people based on their preferences.’
Another great way to engage in e-mail marketing is by using a newsletter. You can always offer a newsletter subscription on your cannabis dispensary website, which is very convenient for helping you to collect e-mail addresses. You can then send regular newsletters to all of these people which contain relevant information about cannabis dispensaries, including promotions and other traffic drivers.
Something else you could try doing on this front is the customer survey. You can send emails to customers that have purchased products asking them to answer specific questions, whether about their experience on your website or with the products themselves. You could also offer special deals or discounts for people who take part in your surveys.
Compliant Programmatic Display Advertising
- Compliant Programmatic Display Advertising
If navigating the legal landscape of Arizona dispensary Internet marketing is too much for you, you could always engage in some programmatic display advertising. This is a type of advertising that allows for real time campaign optimization and precise audience targeting.
It’s all about refining campaigns based on real-time data to help automate the buying process for the best possible results. There are plenty of programmatic ad networks out there that are experts in creating compliant cannabis advertising.
These are special networks and companies that know exactly how to navigate the difficult world of cannabis, especially as far as the law is concerned. Of course, something you need to be aware of here is that all of your advertisements and website copy need to be 100% compliant with the laws and regulations as set out by the state of Arizona.
As you can see, Arizona dispensary Internet marketing is not very difficult, and it’s really no different than marketing any other product or service out there. What it really comes down to is engaging in a variety of practices that will help to drive traffic to your website, and hopefully to retain customers, with the ultimate goal being to increase your sales.
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