Built for regulated brands that want real growth. Get your growth plan →

7bc3688c bfe4 4bf9 87b2 4874957b90c7

Client Verge

Client Dashboard

Author name: Marshan B.

Marshan Beals is a co-partner at Client Verge Inc. With 8 years of experience in digital marketing, his expertise extends beyond digital marketing for cannabis brands. He is also a sponsor of the High Profits ebook, available for download when you sign up for our email list.

Marketing Plan for Mushroom-Based Products

A Marketing Plan for Mushroom-Based Products That Actually Holds Up

Digital Marketing / 17 minutes of reading / / By

Quick Answer A marketing plan for mushroom-based products is the strategy that takes a functional-mushroom brand, the lion’s mane, reishi, cordyceps, and chaga products in supplements, beverages, and foods, from “interesting product” to “business people can find and trust.” A plan that holds up has five parts: a clearly defined audience, a brand and positioning

A Marketing Plan for Mushroom-Based Products That Actually Holds Up Read More »

CBD email marketing funnel showing lead capture, welcome email, education sequence, and cart abandonment conversion flow

CBD Email Marketing Campaigns That Actually Drive Revenue for Your Brand

Email Marketing / 27 minutes of reading / / By

Quick answer: CBD email marketing campaigns are automated and broadcast email sequences that a CBD brand uses to turn subscribers into repeat buyers, without relying on the paid ads the platforms mostly ban. The campaigns that work in this industry share three traits: they are built around automated flows (welcome, abandoned cart, replenishment, win-back), they

CBD Email Marketing Campaigns That Actually Drive Revenue for Your Brand Read More »

Dutchie POS dashboard on tablet beside cannabis flower jar showing order processing and sales metrics for dispensary

What Is Dutchie, and How Dispensary Owners Can Use It to Scale Faster

Digital Marketing, Starting & Running a Business / 22 minutes of reading / / By

Quick answer: Dutchie is an all-in-one technology platform built specifically for the cannabis industry. It connects a dispensary’s online menu, e-commerce, point-of-sale, payments, and delivery into one system, so a retailer can run online and in-store sales from a single hub instead of stitching together separate tools. For dispensary owners, the value is operational: less

What Is Dutchie, and How Dispensary Owners Can Use It to Scale Faster Read More »

Before-and-after comparison showing manual dispensary delivery chaos vs. streamlined Dutchie Delivery digital route managemen

The Complete Guide to California Dispensary Internet Marketing

Digital Marketing / 25 minutes of reading / / By

The cannabis market in California is really something else right now. It’s grown a lot, and with that growth comes a whole lot of competition. Gone are the days when just having a physical store was enough. People are looking for information and products online, and if you’re not there, you’re missing out. The digital

The Complete Guide to California Dispensary Internet Marketing Read More »

Upscale cigar lounge interior with tufted leather sofas, wood paneling, marble fireplace, and drifting smoke in warm ambient

Starting a Cigar Lounge: The Owner’s Playbook for Building a Place People Return To

Starting & Running a Business / 22 minutes of reading / / By

Quick answer: Starting a cigar lounge comes down to more than selling cigars. You need a clear value proposition and brand story, the right location, a curated selection, an inviting and well-ventilated space, strong service and loyalty, smart pricing and inventory, and full compliance with tobacco and indoor-smoking laws, including the federal minimum purchase age

Starting a Cigar Lounge: The Owner’s Playbook for Building a Place People Return To Read More »

How to Start a Weedmaps Delivery Service and Get Listed Fast (2)

How to Start a Weedmaps Delivery Service: An Operator’s Guide to Getting Listed and Growing

Starting & Running a Business / 22 minutes of reading / / By

Quick answer: To start a Weedmaps delivery service, confirm cannabis delivery is legal where you operate and secure the required state and local licenses, choose a delivery model (hub and spoke, dynamic, or hybrid), define your service zones, build compliant fleet and inventory operations with manifests, tracking, and secure transit, then create and optimize an

How to Start a Weedmaps Delivery Service: An Operator’s Guide to Getting Listed and Growing Read More »

The Step by Step Strategy on How to Advertise CBD on Google Ads Legally

The Step-by-Step Strategy on How to Advertise CBD on Google Ads Legally

Advertising / 21 minutes of reading / / By

It’s a question a lot of people in the CBD industry end up asking: “Can you advertise CBD on Google Ads?” The answer isn’t a clean yes or no. Google’s rules around CBD have changed over time, but they’re still pretty strict. For a long stretch, advertising CBD on Google was basically a non-starter, so

The Step-by-Step Strategy on How to Advertise CBD on Google Ads Legally Read More »

How to Open a Dispensary in Maine A No Fluff Guide for New Owners

How to Open a Dispensary in Maine: A No-Fluff Guide for New Owners

Legal & Compliance, Starting & Running a Business / 13 minutes of reading / / By

Getting a cannabis business going in Maine starts with understanding the rules. You’re not just selling a product. You’re operating inside a pretty tight state framework. Miss something early and it comes back to bite you later. Here’s what you actually need to know before you jump in. Navigating License Categories Maine doesn’t have one

How to Open a Dispensary in Maine: A No-Fluff Guide for New Owners Read More »

How to Start an Online Dispensary in Canada and Stay Fully Compliant

How to Start an Online Dispensary in Canada and Stay Fully Compliant

Legal & Compliance, Starting & Running a Business / 14 minutes of reading / / By

Every cannabis business in Canada starts in the same place: the federal Cannabis Act. There’s no getting around it. The law came into force when Canada legalized recreational cannabis and sets the ground rules for growing, selling, possessing, and distributing cannabis. The intent is simple enough, keep it out of the hands of minors and

How to Start an Online Dispensary in Canada and Stay Fully Compliant Read More »

How To Advertise a Vape Shop and Outrank Competitors

How To Advertise a Vape Shop and Outrank Competitors

Digital Marketing / 21 minutes of reading / / By

If you run a vape shop, just existing isn’t enough anymore. People Google everything first. Devices, e-liquids, coils, accessories, shops near them: whatever. Being easy to find online matters just as much as having a door and an “Open” sign. Search Engine Optimization (SEO) is what helps your site show up higher in search results

How To Advertise a Vape Shop and Outrank Competitors Read More »