If you are planning on running your own CBD business, such as an online retail outlet, then finding the right keywords for your website is very important. Of course, SEO or search engine optimization is a great way to drive more your website, and ultimately to produce more sales.
If you aren’t sure as to what SEO is, this is something we will explain further below, as is the case for keywords. However, the big takeaway here is that in order to maximize search engine optimization, you need to have the right keywords. In this case, if you’re opening up an online CBD business, you might want to search for the right keywords for CBD oil.
Doing so will ensure that anybody looking for CBD oil can easily find your business online. In general, if you are looking to sell CBD or cannabis online, having the right cannabis SEO keywords is essential, and this is exactly what we are here to help with today. Let’s take a closer look at how to find the right keywords for CBD oil.
What Is SEO?
Search engine optimization is a specific type of digital marketing strategy, a set of various techniques that are meant to help improve the ranking and visibility of a website or web page in search engine results list. This is the case generally for organic or non-paid search results.
The main point of search engine optimization is to increase both the quality and quantity of organic traffic to a specific website by optimizing a variety of off page and on page factors, which helps make the website more appealing to search engines and users alike.
One of the defining factors involved in search engine optimization is keyword research. Keyword research involves identifying the various phrases and search terms that potential website visitors might look for when searching for products, information, or other services that are related to your website, such as CBD oil.
What Are Keywords?
Before we move on, let’s figure out what keywords are and why they are so important. First and foremost, keywords are specific phrases or words that people use when they conduct online searches on search engines, such as Google.
These are the phrases and words which qualify as the primary terms that visitors enter into the search field when looking for information, services, or products, or otherwise looking for answers to their questions.
Keywords are perhaps one of the most fundamental aspects of SEO or search engine optimization, as well as in digital marketing in general. Keywords are search queries that users type into a search bar to start a search for a specific piece of information or resource.
Using the right keywords is very important because they determine whether a specific piece of content or web page will appear in the list of search engine results. Content creators and webmasters look to optimize their content and websites to incorporate these relevant keywords, thus resulting in the right audience being attracted.
Also important to note is that keywords can be single words or much longer phrases, which are known as long-tail keywords. Long-tail keywords are extremely specific and usually don’t generate all that much traffic, especially when compared to singular keywords, but they usually all have much higher conversion rates than single keywords. This is because long tail keywords target a specific audience.
Another important fact is that very competitive and popular keywords can be challenging to rank in search results pages because there is so much competition among various websites. However, keywords that are less competitive and less used may provide better opportunities for rankings, because there aren’t as many people using them.
Keyword research involves finding, identifying, and using the most effective and relevant keywords for a specific piece of content, website, or page. Research for keywords usually considers relevance to the target audience, competition, and volume, all things which we will take a look at further below.
In search engine optimization, keywords are placed into various elements on the page, such as in the content, headers, title tags, and meta descriptions, all of which are designed to ensure that search engines know what a website is about, ultimately resulting in improved rankings.
When choosing keywords, knowing what the user intent is plays a big deal, because various keywords reflect different navigational intent, Andy keywords have to align with the user’s expected intent.
The Importance and Benefits of SEO
So, if keyword research and optimization is so important for search engine optimization, then it’s probably a good idea to discuss why search engine optimization is so important. Let’s take a quick look at all of the different benefits that search engine optimization brings to the table.
Increasing Organic Search Traffic
One of the biggest benefits that you get from doing search engine optimization with keyword research is that it helps to boost organic traffic to your website. Websites have to be properly optimized to guide traffic via Google and other such search engines.
There are over 60,000 Google searches that are performed every second, and if you have a good SEO strategy, your business can benefit from those search results.
The fact here is that web crawlers from Google and other search engines examine websites for specific phrases and keywords, which they then use to rank your website. The better your keywords are and the better your overall search engine optimization is, the better your website will rank, and the more organic traffic you’ll get to your website.
Generating Leads
Another benefit of search engine optimization to consider is that it’s a great form of inbound marketing. Search engine optimization is a very effective way to increase your online presence without having to spend any or much money. It’s all about getting people to see your products and services with a minimal amount of money spent.
People looking for something like CBD oil will type those words into a search bar, and if your website is optimized for CBD oil keywords, then your website will rank highly.
The simple fact is that well over 90% of all online experiences begin with a search engine, therefore making search engine optimization just that much more important. Search engine optimization also doesn’t expire, which means that a good SEO campaign can keep bringing in people to your website long after you’ve technically stopped working on it.
Increasing Brand Awareness
Whether we are talking about CBD oil keywords or otherwise, if you want to stand out in the industry, then your brand needs to be seen as a relevant solution to a problem, which in this case means providing high quality CBD oil to your customers.
One of the best ways to ensure that people recognize your brand and product is with a good search engine optimization strategy. If you manage to rank on the first page of Google’s search engine results pages, then it will greatly increase your visibility and authority.
After you’ve used the right keywords and optimized your content to match the search queries of people, you should see more clicks, which results in increased engagement and higher trust levels.
And Much More!
Whether for a cannabis or CBD business, or otherwise, search engine optimization brings many different benefits to the table, more than we could possibly list in a detailed manner here today. However, there are a few other important points worth noting.
- Search engine optimization is also important because it involves optimizing the content and structure of your website, which can lead to decreased bounce rates and a better user experience overall.
- If you expect users to make a purchase, having an optimized website is very important, because websites that are optimized tend to have much better conversion rates.
- The simple fact is that with SEO, you can target specific phrases and keywords that are relevant to your business, therefore helping people find your services much easier.
- If you are in an industry, such as CBD and cannabis, which has a very strong online presence, investing in search engine optimization can help provide you with a competitive advantage.
- What’s also great about using keywords and search engine optimization is that it helps produce long term results that keep providing you with benefits long after you’ve optimized your website.
- Something else to consider is that search engine optimization is also great for mobile optimization. Having a mobile friendly website is very important nowadays, because many people use their mobile devices to surf the web.
How to Find the Right Keywords for CBD Oil
Now that we’ve figured out what search engine optimization is, what keywords are, and why both of them are so important to the longevity and health of your website, let’s take a closer look at how to find the right keywords for CBD oil, as well as other relevant cannabis SEO keywords.
Keyword Research Tools
First and foremost, what it really comes down to is using keyword research tools. Being able to find keywords and performance search engine optimization is really not possible if you don’t have the right tools.
The fact of the matter is that in order to perform keyword research and search engine optimization, you need to be able to analyze thousands or even millions of competitors to see exactly what they are doing and how they rank.
Being high up in search engine rankings means having to compare yourself to others, and this means that having the right keyword research tool is extremely important. SEMrush, Ahrefs, Google Keyword Planner are just three of the biggest and best keyword research tools out there.
Now, keyword research tools don’t just spit out a plethora of information that you then have to sift through. This information is generally divided into various categories, such as search intent, search volume, and keyword difficulty. These are in fact the three most important factors to pay attention to when selecting keywords, so let’s take a quick look at them in some detail.
Search Intent
When you are looking for CBD and cannabis keywords, the search intent is one of the most crucial factors of all. What it really comes down to is that if the keywords you use in your content don’t match the intent of users, then those users will immediately close your website.
For instance, if your keywords are CBD oil, but your website is all about THC flower, then people obviously aren’t going to stay on their website. This is also something that search engines notice, and will end up judging your cannabis website as being completely irrelevant in terms of the keywords you’ve used. Overall, this will decrease the ranking of your website.
What it comes down to is that the keywords you use in your website have to match the intent of the user, and your overall goal. Therefore, if you are using a keyword such as best CBD oil, then your website needs to be all about CBD oil, preferably selling it.
If you use these keywords, then you are likely to attract users that are interested in buying CBD oil. Other options here might include things like how long does CBD stay in your body, what is CBD oil, or where to find the best CBD oil.
What you also need to consider here is that informational blog pages are generally considered as necessary to create high quality backlinks that will increase your overall domain rating. For the record, the higher your domain rating is, the more value your website has to readers.
This helps you demonstrate authority. Therefore, when you choose CBD keywords for any project, make sure to keep the search intent in the back of your mind, and always avoid using commercial keywords for informational pages and vice versa.
Search Volume
The next important factor to take into account when choosing the right keywords for CBD oil is search volume. Of course, this all seems very straightforward. In other words, the higher the search volume is for a keyword or key phrase, the more people are interested in those words and phrases, which means that you should obviously include those in your content. However, it’s not actually quite as simple as this.
As we mentioned earlier, high volume keywords, weather for CBD, cannabis, or otherwise, also have the most competition. Yes, using popular and competitive keywords is a good idea, but using only those will not bring you the desired results, because you’ll end up putting yourself in a position where you have to compete with industry giants.
Therefore, a better idea is to use a combination of simple keywords and long tail keywords. Using long tail keywords may not bring in as many visitors, but they are more specific, which means that they also don’t have nearly as much competition. The reduced amount of competition means that there is a bigger chance of people selecting your website when they search for any such keyword.
Keyword Difficulty
The third most important factor to keep in mind here is keyword difficulty. Generally speaking, you want the keyword difficulty to be as low as possible. If you manage to find a keyword that has a low keyword difficulty, combined with a high search volume, then you’re on the right track.
Other Tips for Finding the Best Cannabis SEO Keywords
We already mentioned how you should be using keyword research tools to examine keyword difficulty, search volume, and search intent, but there are also some other important tips for you to follow in order to find the best cannabis SEO keywords, such as keywords for CBD oil.
- Before you start researching keywords in the first place, a good idea is to understand your audience. There are plenty of databases and resources out there that provide you with demographic data for cannabis and CBD consumption. This will allow you to better tailor your keywords and content to that specific audience.
- Although primary keywords such as CBD edibles and CBD oil are ideal to use, you also want to put secondary keywords to use, which might be something like benefits of CBD oil.
- If you happen to have a brick and mortar store, then local SEO is something else to consider. This allows you to target specific locations. For instance, if you are starting a CBD oil business in New Jersey, then this is a keyword or long tail keyword that you would use for geographic specificity.
- Another great idea to find the best keywords is to simply analyze your biggest competitors to see which keywords they rank the highest for.
Conclusion
With all of that being said, the most important takeaway for today is that without a good search engine optimization strategy, with keyword research being the most important aspect of all, your website won’t stand a chance.
So, if you’re starting a business centered around CBD oil, then having the best keywords for CBD oil is very important. No matter the case, if you want your cannabis business to rank, having the ideal cannabis SEO keywords is crucial to your success.
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