Client Verge Inc.
Case Study
Client Verge is a boutique digital marketing agency specializing in cannabis dispensaries and CBD shops. With eight years of experience in the industry, the agency wanted to showcase the power of its social media management service in bringing in business for its clients. The team implemented a social media growth strategy for its own in-house social media profiles to demonstrate the results to potential clients.
Objective
The objective of Client Verge’s in-house social media growth strategy was to increase the reach and engagement of its social media profiles, ultimately leading to an increase in appointments and business. The client Verge team wanted to showcase social media’s potential in driving business outcomes and not just engagement with followers.
Strategy
Client Verge’s in-house team focused on creating more educational and informative content to build engagement with its audience. The team aimed to establish itself as a thought leader in the cannabis and CBD industry by sharing relevant information and insights on its social media profiles. In addition to creating high-quality content, the team also actively reached out to profiles of CBD and cannabis dispensary owners. They interacted with their content by commenting, watching stories, following profiles, and sending messages. This approach aimed to establish a connection and get the owners to interact with Client Verge’s profiles and content, increasing the reach and visibility of the agency.
The team at Client Verge also made use of relevant hashtags and optimized its profiles to ensure maximum visibility and reach. They closely monitored their social media metrics and made data-driven decisions to improve their strategy. For example, if a certain type of content performed well, the team would double down on creating similar content in the future.
Growth
The results of Client Verge’s in-house social media growth strategy were impressive. Within a month of implementation, the team generated 12 appointments, demonstrating the effectiveness of the strategy in attracting new business. This was a significant achievement, considering the competitive nature of the cannabis and CBD industry. The appointments were a result of the team’s efforts in reaching out to potential clients and engaging with their content on social media.
The in-house team also saw significant growth in its social media following, with a 97.2% increase in Instagram followers in the past 30 days. This growth in followers was accompanied by an increase in engagement, with posts receiving more comments and likes, demonstrating a higher level of interest in the agency’s content. The increased engagement also led to an increase in referrals and word-of-mouth promotion, further expanding the reach of Client Verge’s social media profiles.
Conclusion
Client Verge’s in-house social media growth strategy was a successful demonstration of the agency’s capabilities in bringing in business for its clients through effective social media management. The results of the strategy showed a significant increase in appointments, followers, and engagement, making it a strong case study for the agency’s future clients. The success of the strategy showcased the potential of social media in driving business outcomes, reinforcing Client Verge’s position as a leader in the cannabis and CBD digital marketing industry. The team at Client Verge plans to continue implementing its successful strategy and helping its clients achieve similar results through its social media management services.
