Delaware Valley Cannabis
Case Study
Delaware Valley Cannabis is a Philadelphia-based dispensary that provides high-quality and certified cannabis and CBD products to customers. The dispensary was founded on the belief that everyone should have access to high-quality cannabis, and it has become the go-to destination for those looking for a full cannabis experience.
With the growing demand for cannabis-related products, Delaware Valley Cannabis was in need of an online presence that reflected the quality of its products and services.
Objective
The primary objective of the project was to expand Delaware Valley Cannabis’s online presence and reach, increase their visibility, and improve their overall online image. With the rise of online searches for cannabis-related products, it was essential for the dispensary to have a strong online presence to attract and retain customers. The project aimed to increase their online sales and customer satisfaction, ultimately resulting in growth and success for the dispensary.
Strategy
To achieve their objective, Client Verge provided the following services to Delaware Valley Cannabis:
- Content Writing/Articles: Client Verge’s in-house writing team created 100% unique articles to educate and inform readers about various cannabis-related topics. The articles were well researched by experienced cannabis content writers to ensure accuracy and credibility. The team targeted low competition keywords to increase visibility and ranking in search results. By providing high-quality and informative content, Delaware Valley Cannabis was able to establish itself as a credible and trustworthy source for cannabis-related information.
- Social Media Management: Client Verge managed Delaware Valley Cannabis’s social media profiles, creating unique graphics and educational posts to attract and engage followers. The graphics were designed to be eye-catching and visually appealing, drawing followers to the profiles. The social media posts were in line with Instagram’s strict cannabis policies, ensuring that the profiles would not be disabled or terminated due to policy violations. The team also researched hashtags to help grow their follower base and reach a wider audience. By providing engaging and educational content on social media, Delaware Valley Cannabis was able to build a strong and positive online reputation.
- Web Design: Client Verge optimized Delaware Valley Cannabis’s website for search engines, integrating responsive design and SSL encryption for security. The website was designed to load quickly and efficiently, providing a better user experience and increasing conversion rates. The team provided new product copy on a monthly basis to avoid duplicate content and improve search engine rankings. By offering fresh and unique product descriptions, Delaware Valley Cannabis was able to establish itself as a leader in the cannabis industry. Client Verge also managed the dispensary’s inventory and optimized the checkout process for a better user experience. By making the checkout process fast, easy, and convenient, Delaware Valley Cannabis was able to increase online sales and customer satisfaction.
Growth
The results of the project have been outstanding for Delaware Valley Cannabis. The increase in online presence has greatly impacted the growth of their business. With a stronger online presence, the client has seen a significant increase in website traffic, social media followers and engagement, and sales. The content writing and social media management services provided by Client Verge have allowed Delaware Valley Cannabis to reach a wider audience, as well as educate customers about the benefits of their products. The improved website design and optimized checkout process have made it easier for customers to find and purchase products, which has resulted in a higher conversion rate. The fully managed inventory system has also made it easier for the client to manage and update their product offerings, keeping their website up to date and relevant.
In conclusion, the project carried out by Client Verge for Delaware Valley Cannabis has been a great success. The objective of expanding the client’s online presence and increasing their reach has been achieved through the use of well-researched content, engaging social media graphics, and optimized website design. The results have been evident in the increased traffic, engagement, and sales for the client. The team at Client Verge is proud to have played a role in helping Delaware Valley Cannabis grow and succeed in their business endeavors.
