The Best Ways to Advertise a Vape Shop

The Best Ways to Advertise a Vape Shop

Getting involved in the vaping industry is one of the best financial decisions a person can make. It’s a growing field that is relatively new, with vape shops being a fantastic opportunity for many entrepreneurs. Unfortunately, many vape shop owners are confused about the best ways to advertise a vape shop.

If this is the case with you, you’re in the right place. Below will highlight the specifics of what you should know about advertising, the online medium, and most importantly, vape shop advertising examples. By the end, you’ll have a good idea of what to do with this subject, beginning your advertising journey.

How to Advertise a Vape Shop

Understanding the necessity of advertising is critical in the advertising process. Advertising is more than dumping a ton of video into promoting your company. Though there are some benefits to paid advertisements, there are plenty of other avenues with advertising that’s more on the marketing side.

Either way, the basics of advertising a vape shop have to do with relevant content, building a brand, and growing your following. Though these three areas are extensive, it falls under the advertising section, which is imperative to your vape shop’s success. Most importantly, you stick with it, since results sometimes take a while to occur.

Woman Wearing Denim Jacket

Advertising a Vape Shop Online

It’s impossible to deny the essential nature of the online medium today. The internet age has made it, so practically everyone in the world is online to a certain degree. Though your target audience most likely isn’t the entire globe, it’s nice knowing there are so many individuals online waiting for you to advertise.

Generally speaking, there are a few main routes you can go down for utilizing online advertising. The process typically involves social media, website development, article submissions, and email marketing. Some of our examples will fall under these categories, but understanding them more broadly will help you in the long run.

Advertise Vape Shop Examples

As great as it is to know the broader specifics of advertising a vape shop, none of that matters if you don’t know some key examples. As a result, below will highlight some trendy examples for advertising your vape shop. These examples are proven to work, though it may take you some time to perfect them.

Keep in mind, the examples we’re going to discuss aren’t the only ways to advertise your shop. The examples are just a quick way to give you some ideas. If you have similar or other ideas that may work for advertising, definitely try those methods out too. Just be mindful of what you’re doing and any adverse effects they might have.

1. Facebook Groups

Usually, whenever someone brings up Facebook advertising, they typically think of a Facebook page making posts. As great as this method is, it might be more beneficial to make a post about your vape shop in vape-oriented Facebook groups. That way, you’re talking directly to your target audience.

2. Reddit Communities

For whatever reason, people typically forget Reddit when they discuss the best ways to advertise a vape shop. Similar Facebook groups, Reddit communities are great because they’re filled with people who share a similar interest. Take a glance at broader vaping communities and more niche subjects such as vaping in your local area.

3. Vaping Magazines

Though magazine advertising isn’t as popular as it was in the past, it’s still worth mentioning. There are plenty of vaping magazines that are constantly accepting new advertisers. Keep in mind, the larger the magazine, the more expensive it’ll be for you to have an advertisement. Either way, weigh out the cost-benefit analysis and see if it works for you.

Popular Vape Magazines:

  • VAPE
  • E Juice Magazine
  • Vape News Magazine
  • Vapouround Magazine
  • Vaping360
  • Vaping Post
  • Smok Mag

4. Vape Review Sites

Consider reaching out to vape review sites to discuss your vape shop in some way. Whether it’s to review your vape location or discuss what you offer, all of it can be beneficial. Outside of specific vape review sites, plenty of vape blogs can discuss your business in a similar capacity.

Popular Vape Sites:

  • Vapor Joes
  • com
  • Taste Your Juice
  • Vape Deals
  • Guide To Vaping
  • Vaping Cheap
  • Ashtray Blog

5. YouTube Vape Channels

Going off the idea of vape websites and vape reviewers, YouTube reviewers are a vast avenue to dive down. Like countless other subjects, there are plenty of vape reviewers on YouTube who discuss popular products and give their overall thoughts on the matter. Consider reaching out to a reviewer and see if they’ll consider doing a video about your shop for some free products.

Popular YouTube Vape Channels:

  • Suck My Mod
  • Mike Vapes
  • GrimmGreen
  • Todd Reviews
  • Vaping With Vic
  • Il Santone Dello Svapo
  • Steam Shots TV
  • The Vaping Bogan

6. Vaping Influencers

An advertising article wouldn’t be complete without discussing some influencers. For those who don’t know, an influencer is someone with a following with a massive influencer over them (hence their name). There are plenty of influencer niches, ranging from music to the vaping industry. Teaming up with an influencer is a great way to grow your audience fast.

Popular Vaping Influencers:

  • Austin Lawrence
  • Byron Datau
  • Itjal Febryan
  • Kent Hill
  • Rip Trippers
  • Nick Green
  • Duane Roederer
  • Adrian Lo Dejavu

7. Email Marketing

Though it may seem old-fashioned, promoting a mailing list in-person, on your website, and on social media is a great way to advertise your vape shop to your consumers consistently. Though this method helps inform people who already know your business, it’s great for making new announcements, selling products, and much more.

8. Vaping Events (Vape Expos)

If you didn’t know already, countless vaping events happen every month. Though the popularity of a vape event has decreased recently due to the ongoing pandemic, the events are starting to boot up again. Consider attending an event near your shop where you can hand out flyers to people promoting your shop. You’d be surprised at how well this works since people love trying out new spots they haven’t been to.

Is Vape Shop Advertising Legal?

Unlike big tobacco products, vape shop advertising is completely legal. Though it may vary depending on what platform you’re using, you shouldn’t run into any major issues. Just remember to check the specifics of what you plan on using, in case there are any rules or guidelines you’ll need to follow.

Though the legality and specifics of vaping may change in the future, there aren’t too many restrictions right now. Seeing as vaping is such a popular subject, especially in younger generations, advertising is a great way to help grow your business. However, be mindful of anything specific you’ll need to follow so you don’t get in any trouble.

Other Information About an Advertisement for Vape Shops

Besides everything we’ve already discussed, the only other information worth mentioning for vape shop advertising has to do with your location and what sets you apart. Always try to develop ways to think outside of the box for your vape shop, that way, you’re useful to the consumer with advertising your company.

From the other point, be aware of where you’re setting up your vape shop. Local communities vary in their feelings on vape shops and their overall popularity. Do some research into what areas work best for a shop and how you can implement real-world advertising to your advantage.

Bright blue wavy smoke on white background

Need Help Advertising? Contact Client Verge

As applicable as all of the information we’ve discussed is, the best way to enhance your vape shop is with a digital marketing agency, such as Client Verge. We pride ourselves on unlocking the full potential of our clients, with a wide array of services and tools at our disposal to get the most out of your business.

Advertising can be a tricky subject, especially if you’re relatively new to the subject. The possibilities are truly endless as long as you have the right team behind you. If interested in learning more, consider setting up a free consultation with us so we can talk more in-depth about what we offer and how we can help.

Besides Vape Shops, We Offer Services To:

  • Cannabidiol (CBD) Shops
  • Hemp, or Industrial Hemp Stores and Products
  • Cannabis Lawyers
  • Psilocybin Mushrooms (Magic Mushrooms) Businesses
  • Botanicals & Creams Businesses
  • Alternative Health Shops
  • Dispensaries

Key Services Include:

Conclusion

We appreciate you taking the time to read this article on vape shop advertising basics. Though there is plenty of information to discuss, we hope this guide gave you more than enough information to get started on the matter. Regardless, the more press ahead in the subject, the better you’ll be in the long run.

Nevertheless, if you have any questions about the best ways to advertise a vape shop, moving ahead as a business or anything tied to the matter, be sure to contact us. Even if you’re not sure about working with us yet, we love nothing more than to help point you in the right direction.

What to Know with Advertising Marijuana Products

What to Know with Advertising Marijuana Products

If you’re involved in the cannabis industry, you more than likely want to know about advertising marijuana products in the United States. Though the stigma related to the subject continues to mitigate and its legality is growing throughout the nation, advertising can be pretty confusing with the magical plant.

More specifically, if you hope to advertise marijuana and your cannabis business, you need to be fully aware of any regulations and laws related to the matter. Even if you live in a state where cannabis is fully legalized, plenty of local laws varies significantly from state to state.

Advertising Regulations in US

As a dispensary owner or someone involved in the industry, you must know everything about advertising regulations. With more states opening up their legality for cannabis, the laws are constantly changing. What might be true in one state could be totally different in another.

Regardless, below will discuss all advertising regulations for cannabis in all 50 states. We’ll mention the specifics of the regulations and declare when cannabis is illegal in a state if you didn’t know. We’ll also link off to a website for you to learn more. Let’s take a look!

Alabama

Medical advertising regulations are still being determined since it was recently medically legalized in May 2021 through a bill signed by Governor Kay Ivey.

Click here for more information.

Alaska

Regulations are still being determined in Alaska.

Click here for more information.

Arizona

There are no advertising guidelines for cannabis in Arizona.

Click here for more information.

Arkansas

Recreational cannabis is illegal in Arkansas, with laws developed for medical advertisements.

Click here for more information.

California

An individual can’t circulate an ad for physician recommendation for medical marijuana in California except if the ad has a specific warning attached to it (available online).

Advertising shall not be false, deceptive, or deluding, including explanations or ads of attraction, limitations, charges, or gifts.

Click here for more information.

Colorado

Advertising shouldn’t be false, misleading, or deceptive and shouldn’t make false, misleading, or deceptive statements on a product.

Television – Advertisement needs to be on a program where no more than 30 percent of the audience is under 21.

Radio – Advertisement needs to be on a program where no more than 30 percent of the audience is under 21.

Print –  Advertisement needs to be on a print media in which no more than 30 percent of the audience is under 21.

Internet – Advertisement needs to be on an online platform in which no more than 30 percent of the audience is under 21.

Out-of-State – No marijuana company shall engage in advertisements targeting people outside Colorado.

Minors – No advertisements should target minors.

Click here for more information.

Connecticut

No cannabis cooperative advertising should be directed among a producer, personnel, or physician where the advertising intends to influence patient or caregiver choice for a dispensary, product, or physician.

The advertisement can’t be false or misleading, be obscene, or encourage use outside of medical reasoning. The design can’t portray anyone under 18, offer a prize, or feature an endorsement from state personnel.

Click here for more information.

Delaware

No individual may advertise medical cannabis deals on paper, broadcast, or in-person solicitation of customers. An enlisted medical cannabis center will not share office space or allude patients to a doctor.

Click here for more information.

Florida

Advertising regulations are still being determined in Florida.

Click here for more information.

Georgia

Cannabis is illegal in Georgia.

Hawaii

Dispensaries can’t show cannabis or pot products in windows in general visibility or post any signs other than a single sign that’s a maximum of 1,600 square inches bearing the business name with no images.

Click here for more information.

Idaho

Cannabis is illegal in Idaho.

Illinois

No dispensary should advertise within 1,000 feet of a school, playground, recreation center, child care center, public park, or library. Ads also can’t be placed in a public transit vehicle, shelter, or public-owned property.

Click here for more information.

Indiana

Cannabis is illegal in Indiana.

Iowa

Cannabis is illegal in Iowa.

Kansas

Cannabis is illegal in Kansas.

Kentucky

Cannabis is illegal in Kentucky.

Louisiana

Regulations for advertising marijuana products are still being reviewed in Louisiana.

Click here for more information.

Maine

There are no advertising regulations for dispensaries in Maine.

Click here for more information.

Maryland

Advertising regulations are still being determined in Maryland.

Click here for more information.

Massachusetts

A dispensary can’t utilize graphics related to cannabis on the exterior of a dispensary or the building where the dispensary is located. The dispensary also can’t advertise their prices, except for a catalog or printed list of strains available.

A dispensary can’t produce any T-shirts bearing a symbol related to marijuana. Any design or statement that encourages the use of cannabis other than for medical purposes is prohibited.

Click here for more information.

Michigan

There are no advertising regulations in Michigan.

Click here for more information.

Minnesota

There are no advertising regulations in Minnesota.

Click here for more information.

Mississippi

Cannabis is illegal in Mississippi.

Missouri

Advertising regulations are still being determined in Missouri.

Click here for more information.

Montana

People eligible can’t advertise marijuana in any medium, including electronic media.

Click here for more information.

Nebraska

Cannabis is illegal in Nebraska.

Nevada

A cannabis business can’t use a name or logo unless they’ve been approved by the Administrator of the Division. The business also can’t use a sign or advertisement unless it has been approved by the Administrator of the Division.

Click here for more information.

New Hampshire

Advertisements shall not be a misrepresentation or be unfair in practice.

Click here for more information.

New Jersey

Cannabis businesses can only use signage with black text on a white background and not illuminated at any time. The treatment centers can’t display on the facility’s exterior, except to identify the building. Prices also can’t be advertised.

Click here for more information.

New Mexico

There are no advertising regulations in New Mexico.

Click here for more information.

New York

New York has some of the most advertising regulations in the country. Some of the key regulations are that all advertisements require a true and accurate statement, can’t be false or misleading, or have any imagery or text that encourages the use of cannabis outside of a serious condition.

Click here for more information.

North Carolina

Cannabis is illegal in North Carolina.

North Dakota

Advertising regulations are still being determined in North Dakota.

Click here for more information.

Ohio

Advertising regulations are still being determined in Ohio.

Click here for more information.

Oklahoma

Advertising regulations are still being determined in Oklahoma.

Click here for more information.

Oregon

Oregon requires all dispensaries to have entry signage that’s in bold, 80 point Times New Roman font. The point of sale should feature a Pregnancy Warning Poster, Poisoning Prevention Poster, and a color copy of the “Educate Before You Recreate” poster. Each customer must receive a Marijuana Information Card prescribed by the authority.

Click here for more information.

Pennsylvania

Advertising regulations are still being determined in Pennsylvania.

Click here for more information.

Rhode Island

There are no advertising regulations in Rhode Island.

Click here for more information.

South Carolina

Cannabis is illegal in South Carolina.

South Dakota

Advertising regulations are still being determined in South Dakota.

Click here for more information.

Tennessee

Cannabis is illegal in Tennessee.

Texas

Cannabis is illegal in Texas.

Utah

Advertising regulations are still being determined in Utah.

Click here for more information.

Vermont

There are no advertising regulations in Vermont.

Click here for more information.

Virginia

Advertising regulations are still being determined in Virginia.

Click here for more information.

Washington

Advertisements shall not be false or misleading, promote overconsumption, feature curative or therapeutic effects, or depict a child consuming marijuana.

Click here for more information.

West Virginia

Advertising regulations are still being determined in West Virginia.

Click here for more information.

Wisconsin

Cannabis is illegal in Wisconsin.

Wyoming

Cannabis is illegal in Wyoming.

Need Help Understanding US Advertising Regulations? Contact Client Verge

Consider reaching out to us at Client rather than go out on a whim with advertising regulations for cannabis. As a digital marketing agency with expertise in the cannabis industry, we’re here to get the most out of your marijuana business. We know what it takes to succeed and, most importantly, the laws and regulations of the sector.

We focus on future-forward SEO, website design, paid advertisements, and content strategies for cannabis dispensaries, CBD shop owners, and alternative health consultants. If you fall in any of these categories, reach out to us here to learn more and how we can help you get started.

Some of our Key Services Include:

Conclusion

We appreciate you taking the time to read this in-depth look at marijuana advertising regulations and laws. Though this article covered a lot, this area is constantly changing, so make sure you stay up to date with any news or new laws about where you hope to advertise. You never know what might come up or change.

Nevertheless, if you have any questions about advertising marijuana products, the cannabis industry, how to get started, or what we offer, please contact us today. As a licensed and experienced digital marketing agency, we’re here to lead your online campaign. We look forward to hearing from you!

Can Vape Shops Advertise on Google

Can Vape Shops Advertise on Google?

It’s no secret that Google is the most popular platform for people to utilize as a search engine. It’s convenient, easy to use, and has dominated the market since the inception of a search engine. Why does this matter in the vaping industry? Well, many vape business owners are asking, can vape shops advertise on Google?

If this is a question that’s been floating around your mind, you’re in the right place. Below will discuss all of the specifics tied to the matter, including the basics of the subject, its importance, and the benefit of Google ads. By the end, you’ll have a fairly good idea of why you want to rank high and do well on Google.

Can You Advertise a Vape Shop on Google?

Unfortunately, Google doesn’t allow advertisements for electronic cigarettes and vape products. Though this may seem like a massive annoyance, realize there are plenty of other ways to advertise your vape shop through the platform. For starters, Google is an extensive site, meaning it’s more than just a straightforward advertising solution.

Seeing as Google has so much to offer, it may seem overwhelming where to begin in the process. Thankfully, there are plenty of proven ways to get the word out about your vape shop on the platform. After all, there are so many vape shops utilizing Google to the best of their advantage, so why can’t you?

Can Vape Shops Advertise on Google?

Other Ways to Advertise

As great as it is to feel confident in the ability to use Google to the best of your advantage, none of that matters if you don’t know how to use the platform. Generally speaking, there are three main solutions to use Google for your advertising needs. Though these methods are extremely broad, they have been proven to work.

Besides checking these advertisement methods out, consider diving through popular vape shops and see how they rank on Google. The best ones most likely have an SEO-oriented site, with a blog and content, a landing page with promotional deals, and much more. So, how can you get started with Google for your vape shop? Let’s take a look.

SEO

If you don’t know what SEO is, don’t panic. SEO refers to search engine optimization and is the process of getting your website to rank higher on Google. Seeing as Google is such an essential portion of getting your site additional traffic, you’ll want to do everything you can to have your main site rank higher.

If you don’t have a website, realize you’ll need a website to use Google in the first place. As great as social media is, none of it matters if you don’t have a central hub for your vape shop. Make a website, read some tutorials on SEO, and do what you can to grow your site the right way.

Blogging

As great as SEO is, none of it matters if you don’t have a great blog to go around with it. Take a look at some trending keywords related to vape shops and your local area. Think of how you can write content for your site with those keywords. It sounds more challenging than it is, but consider hiring a writer if you don’t have the writing chops for it.

You want to make sure the content is informative and somewhat lengthy, so Google recognizes it as a good bit of content. Don’t try to stuff any of the keywords in either. Choose a few and mention them a couple of times in the article and go from there. See how the article ranks and make adjustments as you go.

Social Media

The last point to highlight with Google advertising is its use for social media. Social media marketing and Google go hand in hand with one another. Do what you can to connect the two and look up some fundamental ways of getting your social media pages to rank higher on the search engine.

The Importance of Google Advertising

For whatever reason, people asking can vape shops advertise on Google forget to mention the importance of Google advertising. It can’t be understated how vital this particular subject is, especially since it’s the primary area for a business to do well, especially in the vaping industry. The online medium can’t be ignored, and search engines are a significant portion of that subject.

Google Ads Search Terms for Vape Shop

Search terms is another phrase for a keyword, also known as the primary focus on the content you’ll want to make for your website to rank higher on search engines. Remember to be mindful of what keywords work best for your local, especially since you’re a business type that’s in a localized setting.

Popular Vape Shop Keywords

  • smoke shop
  • smoke shop near me
  • smoke shops open near me
  • smoke shop near me open now
  • nearest head shop
  • local head shops
  • dab pen
  • vape pen
  • dry herb vaporizer
  • weed vape pen
  • best vape pen
  • dab pen battery
  • marijuana vaporizer
  • wax vape pen
  • disposable vapes

Benefits of Google Ads

As great as everything we’ve covered is on the grand scheme of having a successful business, none of it matters if you don’t understand the magnitude of Google. As a result, below will discuss the key aspects of Google and its importance to the success of any business, including a vape shop.

1. Google Has a Huge Platform

Practically every person in the world has utilized a search engine to a specific capacity. Though there are other search engines available, practically every person uses Google for their search engine needs. Whether it’s Google homes, through a phone, on a laptop, or tablet, Google is there for every person to use, and that’s significant from a business perspective.

2. Google Ads Are Versatile

As a business owner, you want to utilize a platform that’s beneficial from a versatility standpoint. Though it may seem challenging to understand what that versatility means fully, it goes a long way with the success of your business. Do what you can to get the most out of Google, helping rank your business website in the long run.

3. Any Budget is Possible

Though Google advertisements may cost you some money initially, there are plenty of other ways to benefit from Google as a completely free business owner. Ranking higher through SEO and having a website are imperative to any business success, both of which can be done at a low or no cost.

4. See Results Easily

If you happen to get a Google ad approved by not thoroughly discussing vaping in the ad, you’ll be able to see results very quickly. Google Adsense, Ads, and Analytics make it so you can read updates related to your business. Whether you want to see how your website is ranking for keywords related to your brand, all of it is possible.

5. See Fast Results

The entire purpose of having a successful business revolves around growth. Though that ability to grow may seem challenging at first, the results will come as long as you’re patient. Stick with the examples we’ve discussed, and you’ll eventually see traffic start to pour into your business.

6. Builds Brand Awareness

It’s no secret that business owners trust businesses with an established website, especially ones that rank better on Google. People tend not to look through the online medium too long, even when they’re trying to find the best vape shop. As a result, ranking higher on Google builds your brand awareness, getting more customers down the road.

Can Vape Shops Advertise on Google?

Want to Learn More? Contact Client Verge

Do you want to learn more about vape shop advertising and marketing? Do you understand that Google doesn’t allow vaping ads but are unsure where to begin? Well, consider working with us at Client Verge. We’re an online digital marketing agency with the tools to create a crucial marketing campaign to build a successful brand.

Though our specialty comes in the cannabis industry, we’ve worked with countless vape shops, growing their company in more ways they thought was possible. Feel free to reach out to us to see how we can get started on the subject and grow your company in ways you thought weren’t possible.

Besides Vape Shops, We Offer Services To:

  • Cannabidiol (CBD) Shops
  • Hemp, or Industrial Hemp Stores and Products
  • Cannabis Lawyers
  • Psilocybin Mushrooms (Magic Mushrooms) Businesses
  • Botanicals & Creams Businesses
  • Alternative Health Shops
  • Dispensaries

Key Services Include:

  • RIO-Driven Advertisements
  • Website Audits
  • White Hat SEO Services
  • Lucrative Marketing Consultation
  • Clean, Mobile Website Design
  • Social Media Marketing

Conclusion

We hope you enjoyed our look at Google advertising and its relationship to vape shops. Although Google doesn’t allow advertisements for electronic cigarettes and vape products, there are still plenty of other ways to use the platform to your advantage. After all, it is the world’s largest and most popular search engine.

Nevertheless, if you have any questions on the can vape shops advertise on Google subject, Client Verge, or anything related to the subject, feel free to contact us. We offer free consultation services and would love nothing more than to hear from you and what you’re interested in for your vape shop.