Facebook Hemp Advertising

Everything to Know About Facebook Hemp Advertising

Advertising has been around longer than most people realize, with it being an essential sales process. Unfortunately, the modern era and changing legal questions related to cannabis and hemp have made it challenging to know the specifics of advertising tied to the matter. It’s especially the case with Facebook hemp advertising.

Nevertheless, below will highlight what you should know about Facebook advertising and the specifics of social media marketing. We’ll discuss if you can advertise hemp on social media, how you should market it, and much more. By the end, you’ll have a reasonably good idea about what to do with marketing your hemp endeavor.

The Importance of Social Media Marketing

Like any other subject, the broad spectrum of marketing is constantly evolving. It most recently has a heavy focus on social media. The online medium is a significant one, and it’s no lie that so many people use social media every day. Why would a company stick with older marketing models when practically everyone is online?

The best aspect of social media marketing is that it doesn’t require a large budget. In fact, there are plenty of Hemp oil ads and solutions that don’t fall under that traditional ad category. It’s more about developing good content, having the right image, and following what works with marketing rather than pouring money into it.

Though investing money into advertising has many benefits, it’s not as obvious a solution as it was in the past. Regardless, every business must understand what they should do marketing-wise. Social media is a heavy focus in that sense but isn’t the only area concerned people should focus on.

Two Black Dumbbells and Brown Glass Bottle

Can You Advertise Hemp on Facebook?

Technically speaking, you can advertise hemp on Facebook. However, you may run into some issues if you don’t correct them. Don’t think you can take a picture of your product and submit it for ad approval. Doing so will most likely result in your account being banned, so make sure you pay attention to what this means.

The easiest way to advertise hemp is to go with essential social media marketing, not confused with paid advertisements. Though hemp has been legal since the 2018 Farm Bill in the U.S. and 1998 in Canada, Facebook is odd with its advertising and what you can show.

Rather than worry about getting ads approved by Facebook, shift most of your focus to social media marketing. Marketing is all about adapting, especially since Facebook is odd with what it approves and doesn’t approve. You want to ensure you can still obtain a successful marketing campaign regardless of ad approval. Regardless, below will highlight how you can advertise hemp on Facebook.

How to Market Hemp on Facebook

Marketing hemp on Facebook is possible though it requires some extra work that you might not be ready for. Though you may get away with it, if you happen to dodge Facebook jail, the issue may come up when you least expect it. As a result, you should follow the proper steps to ensure you’re safe:

  1. Make a page that represents your hemp business.
  2. Exclude any mention of hemp from the page.
  3. Purchase another domain name strictly for Facebook and ensure hemp isn’t mentioned in it.
  4. Copy your site, so it looks practically the same on the Facebook-specific site.
  5. Eliminate any hemp catchphrases from your site.
  6. Get imaginative and disclose the hemp item to clients without straightforwardly saying it (hemp images are okay).
  7. Create Facebook advertisements without referencing hemp in the description or picture. Consider discussing the benefits.
  8. Know and develop your target audience.
  9. Send off your first hemp ad campaign for Facebook!

Though the above steps may seem like a lot for a simple ad campaign, realize it’s what you have to do to ensure your advertisements won’t get you thrown in Facebook jail. Plus, once you get the separate site for Facebook up and running, the rest of the process is relatively straightforward.

Introduction

Facebook hemp advertising primarily depends on what you hope to accomplish and where you live. Understand the complete legality of cannabis and hemp where you live since this has a significant factor in what you’re marketing. Even if it is totally legal where you’re located, understand the necessity to follow Facebook’s rules and regulations for the matter.

When publicizing on any platform, particularly Facebook and Google, don’t attempt to dodge the regulations or conflict with their rules. Generally speaking, this is a rule to follow closely, primarily while focusing on the hemp market. You don’t want to get on these platforms’ wrong side.

Also, understand the following:

  • Look at nearby state laws before selling.
  • Guarantee source testing and excellent hemp for your products.
  • Mark your items clearly and have certification available.
  • Understand how hemp operates and educate yourself on the subject.
  • Develop a dependable brand for your hemp business.

DON’T:

  • Make health claims about your items.
  • Utilize a problematic or informal hemp provider.
  • Be indiscreet while picking an installment processor or a web designer.
  • Face challenges that could influence your business or your clients.

Facebook Hemp Policy

Facebook advertising policy as it pertains to hemp or similar products reads as follows:

“Ads must not promote the sale or use of unsafe supplements, as determined by Facebook in its sole discretion.”

Although we’ve covered this topic a lot, we understand the necessity to follow this policy. Even if you believe or understand that hemp doesn’t fall under this category, realize it’s not up to you. Facebook makes its own rules, which you need to follow. Thankfully, there are ways around, as we’ve already discussed.

Creating a Business Page

Whenever someone discusses the idea of promoting a product on Facebook, they forget about the use of a Facebook business page. Businesses pages are great because they’re all about creating minimal content, primarily meant for advertising.

Create one for your hemp business, but remember to follow the guidelines discussed above. Remember, this page isn’t meant to grow organically but is strictly for advertising.

Run Multiple Ads

For whatever reason, many businesses are scared over how many ads they should have on Facebook. Truthfully, there is no absolute minimum with many ads you can run on Facebook. Though you shouldn’t get carried away and run an unnecessary amount of ads, realize some benefits from running multiple ads.

A good rule of thumb is to run multiple ads that are clearly separate from one another. Have one that promotes the benefits of your products, one for a survey you have going on, another for sale, and whatever else you can think of. Remember to follow the guidelines, so you don’t risk hindering your Facebook presence.

Advertise Benefits

Whether you’re advertising and directly speaking to hemp with a client, the biggest thing you can do for your business is to discuss the benefits. People are only interested in a product if it is something beneficial for them. Even if it’s an aesthetic reason like a shirt, it’s still worth mentioning. Some benefits of hemp to consider include:

  • Relaxation
  • Anti-Inflammatory Properties
  • Aids Anxiety and Depression
  • Easy to Use
  • Reduces Pain

Post Relevant Content

Whether you’re talking about your Facebook business page that’s meant for advertising or your actual brand page, all of it needs to have relevant content. For example, there’s no point in sharing your favorite books or comics on a hemp page if it has nothing to do with your business.

Unless you have a hemp-oriented book discussion, understand what it means to have relevant content. It may seem challenging at first, but basically, post and share content that’s related or directly tied to your niche.

Photo of Weed on Person's Palm

Work with Client Verge For Help

The specifics of Hemp Facebook ads can be a confusing journey for many. Rather than try to get through the process alone, consider reaching out to us for all the help you need. Client Verge is a digital marketing company to help with our hands-on support and knowledgeable consultative approach.

The pot and hemp businesses are growing and are constantly changing. Therefore we utilize various strategies that are specified to your marketing needs. As the market changes, so do our utilization of marketing instruments and systems to get the most from your client base.

We Currently Offer:

  • Clean, Mobile Website Design
  • Social Media Marketing
  • RIO-Driven Advertisements
  • Website Audits
  • Paid Ads
  • Website Development
  • Consulting
  • White Hat SEO Services
  • Lucrative Marketing Consultation
  • Content Writing

Conclusion

We hope you enjoyed this article on social media marketing and the specifics of advertising hemp on Facebook. Though the subject is confusing at first due to the rules you need to work around, there are plenty of solutions you can follow that’ll help you get the most out of your business.

Nevertheless, feel free to reach out to us to learn more about what we offer, Facebook hemp advertising, or anything else tied to the subject. Considering how vast and broad a subject like this is, a digital marketing company like us can help guide you along the way and come up with solutions that work.

Can You Advertise Hemp On Google

Can You Advertise Hemp On Google?

It’s no secret that advertising is a critical part of having a successful business, especially when discussing the hemp industry. Though the legality and specifics of hemp vary depending on the country, there are plenty of questions tied to the subject even in areas where hemp is legal. Most importantly, can you advertise hemp on Google?

In case you didn’t know, you can’t advertise hemp and CBD on Google like you would with any other typical product. Unfortunately, Google lumps hemp with all drugs, making it difficult to advertise on the platform. Thankfully, there are ways around the issue.

These rules are comparable to Facebook and other social media platforms with advertising if you’ve run into similar issues on those platforms. Regardless, below will discuss the specifics of what this means, what you can do to market your hemp business, and how we can help.

The Importance of Google Advertisements

Though the process of advertising hemp through Google may seem impossible at first, realize there are plenty of ways to do so. Before we get into that, it can get stressed enough how vital Google is to the longevity of a company. Whether you’re talking about a brand new company or a company that’s been around for years, all of it relies on Google.

Though there are some other search engines people use, none of them compare to the success and broad scope of Google. Still, many hemp business owners have a challenge understanding the importance of Google and how it can impact their business. As a result, below will highlight a few key benefits of it.

Can You Advertise Hemp On Google

Benefits of Google Advertising

The primary reason a person would consider doing anything has to do with the benefits tied to the matter. People tend to look at areas wondering what’s in it for them. Though these benefits can vary depending on what you hope to do, below are a few key benefits of Google advertising.

Grows Following

Google Ads is one of the best ways to grow a following. In the event that your ads are set up appropriately, it can possibly send countless prompts and responses to your site. Seeing as getting traffic to your site is such a crucial part of marketing, this is a huge step in that sense.

The platform likewise permits a business to zero in on individuals who are looking for what they need. It implies your business’ pursuits can be consistently refined so that people who need to purchase your product or services are sent to your site from the search engine.

Higher ROI

An ROI refers to a return on investment, what you get back from what you put in. Unlike many other advertising options, Google typically grants businesses a higher ROI since it’s calculated based on clicks rather than impressions.

Still, this process takes time. You need to test and track your ads ceaselessly to get a clearer image of what will give your business the best outcomes. Google Ads is ideally suited for this since it gives all available information to compute ROI and many other areas worth mentioning.

Outlines Target Audience

When discussing advertising to any degree, you have to understand the importance of outlining your target audience. For those who don’t know, a target audience is a general audience that would be interested in the product you’re selling. For example, skateboards and diapers have a clear separate target audience. See how that works?

As far as your hemp target audience is concerned, Google ads make understanding your audience a lot simpler to manage. Google generates data about client tendencies that businesses can significantly benefit from knowing. It highlights keywords clients use to visit your site, their area, devices they use, and the time and days of the week they’re looking.

Hemp Google Ads Effectiveness

Generally speaking, generating a hemp Google ad will almost immediately get declined. As we’ve already talked about, there are ways around this issue. We’ll discuss what that process is momentarily, so instead, let’s focus on the effectiveness of these ads and why this matters in the first place.

Google Ads are worth the effort since they give a financially savvy way to organizations to contact a basically limitless, designated crowd. The ads are amazingly adaptable, meaning you can begin, stop, or even change your ad specifics whenever you want.

That versatility goes a long way, especially when discussing the world’s largest search engine. With Google Ads, you’ll get results almost immediately. Not long after your advertisement is submitted, you can begin getting new traffic to your site before you know it.

To begin, just enter your thoroughly explored designated keyword list, set your maximum bid and spending plan, and the traffic could begin to stream that very day. Compared to other methods, it regularly takes more time to get results. Though those methods are essential for your longevity, understand the importance of the immediate impact google ads has.

How to Advertise Hemp on Google

The best way to advertise hemp on Google is through a professional cannabis and CBD digital marketing agency. Professionals are there to help you, and here at Client Verge, we offer plenty of resources to grow your cannabis or hemp business in the best way possible.

Besides going with professional help, there are many other ways to advertise hemp on the largest search engine. Some discuss the importance of SEO, quality, quantity, and getting the word about your business out into the web. Regardless, none of that matters without a successful ad on Google. Here’s how you can get started:

  1. Create a Google Ads account to utilize strictly for your hemp business. On the off chance that you run into issues, then, at that point, it won’t influence your other Google Ad accounts.
  2. You can then set your spending plan with a campaign utilizing the “paid search ads” choice when your account is set up.
  3. Next, choose significant keywords for your advertisements. Consider popular keywords in the hemp niche such as “hemp,” “CBD,” “CBD oil,” etc. From there, enter an expense for every cost-per-click for each keyword.
  4. At this point, ensure that you try not to promote your hemp product, obviously, or you will get in trouble by Google’s terms of administration. It’s wiser to use a more obscure portrayal of your hemp product, such as centering around the benefits without naming it.
  5. Lastly, create a landing page that your promotion will take customers to. Very much like the actual advertisement, don’t unmistakably promote your hemp product on the landing page either. Make it a data page that clients can then snap through to your product pages.

Google Ads Hemp Policy

Searching can you advertise hemp on google will likely read you Google’s hemp policy. Google doesn’t allow advertisements that advance hemp’s utilization, sale, or promotion. Google doesn’t distinguish and characterizes hemp as a recreational drug in their Advertising Policy, which isn’t allowed (unless you follow the steps above).

Google Shopping Ads

Google shopping ads are great for promoting your products directly to a person’s search. It permits clients to look for items online and analyze costs between various sellers. If you use Google shopping ads to promote hemp, your products will be found by individuals hoping to purchase hemp utilizing Google to satisfy their needs.

SEO and Google

SEO is an overly complicated subject that doesn’t need to be. Also known as Search Engine Optimization, all it means is to establish your website as best as you can with Google’s search result rankings. Without diving into this too much, below are vital points every hemp business owner should know about SEO and Google:

  • Have Targeted Keywords
  • Publish Relevant and High-Quality Blog Content
  • Implement a Local SEO Strategy
  • Identify the Best Keywords for your Niche

Can You Advertise Hemp On Google

Need Help? Reach Out to Us At Client Verge

There is a lot tied to advertising and marketing that can be overwhelming for most. Truthfully, the best way to market and advertise your business is with a professional cannabis and CBD digital marketing agency. Allow us to be a professional resource that helps outline and develop a plan for you to execute.

Our company prides itself on supporting its clients from beginning to end with our hands-on support, solutions, and knowledgeable consultative approach. With years of experience and plenty of clients under our belt, we look forward to helping you in any way we can. Some of our essential services include:

  • Clean, Mobile Website Design
  • Google Advertising Optimization
  • White Hat SEO Services
  • Lucrative Marketing Consultation
  • Social Media Marketing
  • RIO-Driven Advertisements
  • Website Audits

Conclusion

Advertising on any platform can be intimidating for any subject, especially when discussing the hemp and cannabis industry. Thankfully, there are plenty of ways to help your business with Google advertising and marketing. Just remember to follow the specifics of the matter to get the most out of it.

If you’re still wondering about the can you advertise hemp on Google guide discussed above, feel free to reach out to us at Client Verge. We’re here to help and look forward to doing what we can to get the most out of your hemp or cannabis business. Click here to contact us today and get started on your digital marketing journey!