The Use of a Dispensary SMS

The Use of a Dispensary SMS – Is it Worth Your Time?

Nowadays, our phone is essentially an added connection to our being. Many argue a cellphone is the early beginning of the microchip era, a time when we become one with the machine. All that technology talks aside, our phones are why dispensary SMS is so helpful for a cannabis business.

The statistics of how often people use their phones are staggering, with most people spending hours of each day on their phones. Whether it’s scrolling through social media, talking to their friends, ordering food, playing a game, or reading, the possibilities are endless with a phone.

Smartphone popularity and necessity is primarily a dispensary texting strategy imperative to growing your business. Not only will a system grow a dispensary loyalty program, but it’ll keep your customers informed, updated, and intrigued.

SMS marketing isn’t only meant for the cannabis sector either. There are countless other business niches where the SMS format remains just as prevalent in the cannabis subject.

Nevertheless, if you’re here to learn why SMS marketing is so crucial for your dispensary, you’re in the right place. We’re going to discuss some key benefits, including its return on investment, marketing avenues, immediacy, open-rate features, and much more.

After, we’ll discuss why we can help catapult your dispensary or cannabis business to the next level, including our SMS marketing techniques.

Key Dispensary Bulk Texting Software Benefits

The only way to fully understand the importance of an SMS system for your dispensary is to discuss the wide range of benefits tied to the matter. Like anything else, benefits end up convincing someone to go ahead with a purchase or not.

Keep in mind; these benefits aren’t the only ones associated with the subject. These benefits are worth mentioning since many argue they’re the most important aspects of the SMS system. Nevertheless, let’s take a look at what this means.

Crop aged redhead female in eyeglasses using contemporary mobile phone while surfing internet in soft focus

1. Provides Return On Investment

Practically every entrepreneur, regardless of their specialty, has a heavy focus on a return on investment. When an SMS system is set up and executed correctly, the return on investment outweighs any burden you may have with setting or paying for the software.

For example, let’s say you’re running a special and have 1000 contacts on your SMS system. You send an SMS to the contacts about a new deal, and let’s say five percent (50 of those contacts) go ahead and purchase that new deal.

Without the system, it would’ve been much more challenging to contact that many people at once. The even better side is how fast your SMS system will grow. You’ll be shocked to see the countless names and contact information that’ll begin to fill up your SMS system.

In the end, all it takes is a heavy focus to keep adding reliable and potential customers to the SMS system. The more ideal names you have, the more potential sales you’ll have regarding any news, deals, or announcements you may have.

2. Integrates With Other Dispensary Marketing Avenues

The best part of an SMS system is connecting with other marketing techniques. A multi-prong approach with marketing is the way to go, meaning you don’t only rely on one avenue for your marketing success.

In the end, you must have a marketing campaign that’s connected across the board. Doing so will ensure every one of your advancements is organized and supports each other to each designated goal.

Not only does an SMS system work great on its own, but it works beautifully with every other marketing idea you might have. Want to have a giveaway? Utilize your SMS software for people to sign-up and draw themselves into the giveaway. Want to inform your audience about anything new for your dispensary? The possibilities are endless.

Regardless, SMS software is crucial for a dispensary to connect with its audience. Considering marketing focuses on an inter-personal connection, an SMS system is a great way to have that part covered.

3. Provides Immediacy

Immediacy is imperative to the success of any business, especially when discussing a dispensary. Whether it’s to update your customers on a new product, something related to the company, or anything for that matter, an SMS feature is a way to do it.

You can also utilize this SMS feature as a component of your dispensary rewards program and proposition clients’ deals, birthday and holiday celebrations, and helpful/important data on events and other retail advancements.

Many dispensaries utilize this feature to wish their customers a happy birthday, causing them to feel a sense of happiness from the company. In short, whatever you use the SMS system for, it’ll greatly benefit how quickly you get the message out.

The capability of SMS marketing for your dispensary is boundless, particularly when you’re ready to time your messages to be read at the right time. Be sure to look through to see what you can get done with the software.

4. Dispensary Texting Has a Great Open-Rate

A dispensary SMS system offers a fantastic open rate. For those who don’t know, an open rate refers to when someone opens something, otherwise known as reading a message.

Though it may seem hard to believe, dispensary texting’s fantastic open rate is near 100% for its success rate. The reality is that people open texts. It’s not the same as a phone call or email, where people easily ignore them or leave them be.

Instead, a text is almost immediately opened, especially when it’s from a business they care about a lot. Thus, regarding dispensary promotion, you want to build every day, week by week, and month-to-month deals on your products.

You want individuals to get back to your dispensary site or grow people walking through your retail dispensary location. Adding SMS texting for your dispensary could be what you need to develop your business, especially when you learn about its open-rate success.

5. Easy for Customers to Join

Besides having an SMS system to benefit your dispensary, you also have to look at it from a customer point of view. The most significant advantage of SMS software is how easy it is for customers to join.

Accessibility is a significant part of any sector, especially when discussing an SMS system. Instant message marketing for dispensaries is like every other business where it’s a consent-based promoting system, very much like an email marketing platform.

There are a couple of ways to get people to join the SMS system. The easiest way is to have them sign up after buying something from your dispensary by typing in their phone number. Another option is to have a widget placed on your website that’s promoted on your social media for them to join.

6. Easy for Customers to Leave

As great as it is for an SMS to be easy for customers to join, it’s equally as valuable for them to leave. Though this may seem like a negative on your end, it’s a positive when you’re considering how beneficial it is for your audience.

As damaging as losing a customer on your SMS messaging can be, it’s a surprisingly positive turn of events and likely the main piece of instant messaging for dispensaries. It’s smarter to give clients a choice to quit your dispensary’s instant messages instead of pushing them away upset.

Even if they quit, there are other advertising procedures that you can use for those kinds of clients instead. Remember to be patient and stay resilient, so you don’t have any significant issues.

7. Dispensary Text Messages Don’t Require Internet

Unlike many other marketing techniques, dispensary text messages don’t require the internet. Though it may not seem like a huge deal, going with a marketing technique that doesn’t focus on the web is significantly advantageous.

Your clients won’t ever miss an instant message from your dispensary, regardless of whether they’re disconnected from the web. Having that ability to accept your message means what you’re trying to say will go through no matter the case.

8. Dispensary Text Marketing is the Way of the Future

As beneficial as dispensary texting is, you have to understand that it’s not as popular as it might seem. Truthfully, this is an area in marketing that’s a way of the future. Rather than join in on the trend when it’s overly complicated, try to get ahead of the matter when you can.

There’s a great deal of commotion on Instagram regarding pot dispensaries and CBD businesses. It’s simple for your brand to lose all sense of direction in the messiness.

An instant message system permits your brand to stand apart from the rivalry, essentially because no other person is doing this.

Regarding the opposition in weed and CBD advertising, it’s fundamental for your dispensary image to stick out, and utilizing SMS text messaging can assist you with accomplishing this objective.

9. Provides Great Customer Feedback and Service

Some business owners have a hard time dealing with customer feedback and service. As annoying as that is, it’s much more beneficial than you might realize. Nevertheless can create your SMS system to ask for reviews and direct feedback from your audience.

Whether you want them to respond directly to the SMS or just a blank request to leave a review, all of it is useful. Every SMS software varies with what it offers, but most will allow you to get a feedback system developed. Just remember that most feedback is beneficial for you as an owner, even if it’s negative.

10. Provides Excellent Communication

The most significant advantage of an SMS system is its ability to grant communication between the customer and you. Think of dispensary messaging as an individual message from you to them.

Your correspondence can be promotional-based, letting clients in on a mysterious deal. Or, you could have an amicable thank you message for a purchase with a coupon code to save money on their next buy. Whatever the case, that direct messaging capability is a massive plus in this particular field.

11. People Prefer SMS Marketing

Believe it or not, people tend to prefer SMS marketing over other marketing forms. Though it’s a one-sized fit solution, people don’t mind getting texts. There is a fine line to how much you text someone.

Still, there are plenty of guides and rules to help you get the perfect amount. Either way, remember to be completely aware of what you have to offer through your SMS marketing since there is so much tied to the subject.

Unrecognizable ladies messaging smartphones on street

How Client Verge Can Help Your Marijuana Text Marketing

If you’re not convinced that an SMS system for your dispensary is worth your time, allow us to convince you further. A dispensary messaging system can be a significant instrument to develop your dispensary reliability program and help your income.

On the off chance that you’re hoping to add an SMS system to your dispensary marketing plan, we can assist you throughout the entire process. We have the experience and professionals to get you where you want to be, causing your dispensary or cannabis business to grow beyond your expectations. Besides our SMS system, we offer:

Dispensary SMS Summary

We appreciate you taking the time to read our in-depth look at a dispensary SMS system. Remember the importance of a system like this and how it’ll jump your dispensary to the next level. In case you need a recap, let’s quickly go over what we discussed.

We began by highlighting the main benefits of this software: its return on investment, marketing avenues, immediacy, great open rate, accessibility, non-internet requirement, way of the future, customer feedback, communication, and much more.

Remember to reach out to us if you have any questions about this article, an SMS system for a dispensary, or if you’d like us to be a part of your marketing process. Client Verge is dedicated to every one of our clients, helping them with their business goals through the wide world of marketing.

Local Dispensary Marketing Ideas

Local Dispensary Marketing Ideas – What to Know and More

If you own a local dispensary or are involved in the cannabis industry, you most likely are interested in local dispensary marketing ideas. Marketing is all about increasing traffic to a specific business, with there being several ideas and tips to succeed in the matter.

No matter what level you’re talking about, dispensaries have countless challenges when discussing the notion of marketing. There is an even more extensive set of difficulties with local dispensaries with all those challenges mentioned.

Though it’s not easy to run an online dispensary, the local level has an even greater deal of issues to get over. Issues such as traffic, parking, location, visibility, and storefront are areas of concern an online dispensary will never have to deal with.

As great as it is to look at your competitors to see how they get over these specific issues, you don’t want to copy what they’re doing. Even if what they’re doing is a way to success, no one will be able to tell you apart, meaning your business won’t stand out.

There is a cross between learning from competitors, standing out, and utilizing ideas that work. The other point is assumptions and thinking people will automatically know everything about your business. A good rule of thumb is to initially act like no one knows what your business is, and you’re there to guide them along the way.

Regardless, below will discuss some key ways to get the most out of marketing your dispensary. We’ll highlight why marketing is essential, specific marketing tips, and how we can help you along the way.

Nevertheless, suppose you’re ready to learn about the use of social media and marketing to expand your dispensary. In that case, you’re in the right place. Let’s take a look!

Why Marketing is Important for a Dispensary

Dispensary marketing ideas are entirely based around the notion and idea that marketing is vital to the success of any business. For those who don’t know, marketing is centered on the growth of a business.

It’s a combination of promoting, selling products, research, and advertising to benefit a specific business. The importance of marketing is primarily why the field is such an extensive area.

Though marketing is such an obvious necessity, not doing it correctly can do more harm than good. Don’t invest an endless slew of income into an ad if it isn’t generating anything for you in return. You have to realize the importance of cost-benefit analysis.

As excellent it is to have a marketing plan in place, none of that matters if it isn’t going to do something beneficial for your dispensary. You need to be extremely honest with yourself and realize when something isn’t working.

Thankfully, there are plenty of sure-fire ways to get the most out of marketing for your dispensary. Though every business varies with what they need marketing-wise, some general marketing tips and ideas work for any dispensary.

Red and Gold Smoking Pipe on Brown Wooden Table

How Much do Dispensaries Spend on Marketing?

There is no set figure for how much you should spend on your dispensary local marketing. Obviously, you should spend enough to get noticed, but not to the degree that it threatens the livelihood of your business.

In general terms, you should spend from three to nine percent of the profits made by your sales per month. For example, if you make $1 million in sales annually, that translates to spending from $2,500 to $7,500 per month.

Of course, the amount you spend on dispensary local marketing may vary. For new businesses, the tendency is for a greater percentage of the profits to go into marketing. It is vital in establishing your business to put as much as possible in telling people about your dispensary. All too often, businesses fail because they do not put enough into their marketing efforts.

Keep in mind that online or internet marketing is cost-efficient and less expensive compared to traditional marketing methods such as radio, television, and newspapers. You should research the type of marketing outlets in your community and see where you can make some headway.

Knowing your customer demographic or the age, gender, and vocation of people who are most likely to purchase from your business is of great help as well. This will help you narrow your advertising so that it becomes more focused and cost-efficient.

How do I Get More Customers to My Dispensary?

The first step is that you have to focus on the basics. This means a location that is properly advertised, has good signage to alert those of your location, and the selection of product that they desire to purchase.

Location

A good location for your dispensary is the first critical element. It needs to be one that is easily accessible, offers plenty of parking, and is in a relatively safe location in your community. A difficult-to-reach store that has little parking in a bad neighborhood will put you out of business quickly.

There are few perfect locations, but if you have good access to nearby highways or major thoroughfares, that is a good start. A neighborhood that is considered relatively safe is next, followed by ample parking.

Signage

Now that you have a good location, the next step is letting people know about it. This starts with proper outdoor signage that tells those that pass by what your business is all about. First and foremost, your signage has to be clear. This normally means including “dispensary” as part of the business name or description that goes below the name.

You can also set up separate signage that indicates the identity of your company. An essential part of dispensary local marketing is letting the market know your location and what you do.

Indoor signage is next. When a visitor enters your dispensary, the signage should identify the products and where they can pay for it. By making it clear the important locations inside your dispensary, you

Products

The old saying you do not sell products, but instead, offer products that sell still applies today. You will need to find products for your cannabis dispensary that customers are interested in purchasing. This requires research into what customers are currently purchasing at other locations. Plus, what products that are coming online are the hot sellers in the industry.

Your research should always be part of your dispensary’s local marketing efforts. By finding out what is new, what is selling, and how it fits into your customer base, you can increase sales. Again, this is basic marketing, but it applies to dispensaries just as much as any other business.

How Can I Get My Dispensary to Stand Out?

You know the basics and now you know what is spent on average on advertising. The most important step in your dispensary local marketing is separating your business from the competition. To do that, here are a few tips that will definitely help.

1. Local SEO

With the majority of people locating dispensaries in their area through the internet, you need to emphasize local SEO to truly stand out. Search engine optimization or SEO is the most powerful passive marketing technique available.

By using the proper keywords and key phrases that are geared to your local market, you can make it easy for potential customers to find you. This is accomplished when a query is typed into a search engine. The results will be based on keywords that are tuned to the local market. By placing the proper keywords into your website’s content, you stand a much better chance of reaching the top of the results list.

2. Informative Content

Regularly produced content works with your local SEO efforts to maintain high rankings on search results pages. This means that your website is more than just an online store, it is a wealth of information that customers can use.

The content does not have to belong, but it does need to be regularly produced. A weekly article about your industry can go a long way towards keeping people coming back to you website.

3. Incentivize Buyers

There is a reason why having discounts on prices works so well. This normally means having a sale or discount on items that make it more attractive for people to purchase. This can be used on items that are highly desired to help you break through or those that simply are not moving off the shelves.

Incentivizing can also include alternative tactics such as adding customers to an email list. This can inform them of future sales on the horizon. Plus, it provides you with a great way to stay in contact with those who have purchased from your dispensary.

4. Loyalty Program

Repeat business is one of the keys to your dispensary local marketing. By having a significant percentage of purchases come from repeat buyers, you can build your profits steadily and reliably.

A loyalty program is a great way to offer incentives to customers which helps them to keep buying from your dispensary. Such programs can offer general discounts or ones to specific buyers who purchase in larger amounts.

For example, you can take off a percentage of the total sale if it reaches $50, $75, or $100. As part of a loyalty program, they will consider you first when thinking about making larger purchases.

Find Partners Safe to say, there are businesses in your area that are 420- friendly, without being in direct competition with your dispensary.

  • Wineries & Breweries
  • Sports Bars
  • Yoga Studios
  • Smoothie Joints and More

Once you find such a business, reach out and ask if you can become a partner in some of their marketing efforts. Such partners can be quite beneficial, especially in markets other than your own. This is because you are offering a customer base that they otherwise would not reach. Of course, the same applies to your dispensary as well.

This type of partnership can begin with simple advertising such as small signs or stickers that you place in each other’s location. It can be expanded to help promote community events and similar efforts that you can go in together. It also may save some money in terms of advertising as well.

Of course, there is a myriad of options you have when it comes to marketing your business to the local community. It does not mean you have to put resources into all of them. But it does mean that you should consider all the options that are available.

One method is to study what the competition in your region is doing. That provides insight into what may or may not work for your dispensary. Just be sure not to copy exactly what they are doing. Instead, look to see where you can use the successful methods to your advantage. And avoid what is not working for your competition.

Cannabis Dispensary Local Marketing Ideas

Local Dispensary Marketing Tips and Ideas

As noted, understanding the right marketing tips and ideas can make or break a dispensary. Whether you work for or own a dispensary, you have a lot of responsibility for the business, not only with the natural stigma a cannabis business has with some people (though it is fading), but with how you attempt to reach some success.

What matters is you utilize the right tools to get the most out of your dispensary. The process of dispensary local marketing is more than just finding a good business spot. It’s about how you take what’s around you and what you learn to enhance your business in every possible way.

Nevertheless, below are a few key ways to market your dispensary properly. We’ll begin by partnering with other local businesses and what that means for your business. It’s a matter of finding the right business that is not only open to doing it but would make sense.

We’ll then discuss the importance of developing personal connections with your consumer base and why that matters. After, we’ll highlight the use of online customer reviews and why they’re beneficial, even if some are negative. Finally, we’ll conclude the tips discussing brand imaging and incentivizing new customers. Let’s take a look!

1. Partner With Other Local Businesses

Plenty of local dispensary marketing ideas forget to mention the importance of partnering with other local businesses. No matter what city you’re in, the local business scene is meant to connect with one another. That connection is essentially why the shop local idea is so prevalent nowadays.

Thankfully, the stigma of cannabis is nowhere near what it used to be, making it more common for dispensaries to collaborate with other local businesses. The idea isn’t to find another dispensary to work with but rather a cannabis-friendly company that would have a similar target audience.

Try to think outside of the box this one, but not so far where it doesn’t make sense. Take a look at all local businesses and see what might apply. Generally speaking, breweries, bars, and wineries tend to work the best in this subject.

Even if you don’t have a suitable brewery or bar, realize plenty of other potential businesses you can reach out to. A good rule of thumb is to develop a strategy that’ll not only benefit you but their business as. A discount coupon for one another is a popular strategy, but there is a lot you can do.

Potential Businesses to Partner With

  • Breweries
  • Bars
  • Wineries
  • Record Shops
  • Book Shops
  • Comic Shops
  • Art Shops
  • Outdoors Store

2. Construct Personal Connections

A personal connection is what drives success to anything. Whether you’re discussing a relationship, friendship, product, or service, all of it centers on a connection to be successful.

Web-based media should make it simple for individuals to make unique interactions with one another, similar to the organizations and brands they love.

In a retail or neighborhood business climate, connections are made eye to eye by your staff consistently, making unique interactions a fundamental piece of your retail dispensary showcasing plan.

You really want to guarantee that your security and budtenders comprehend that their fundamental occupation is to serve individuals strolling through your business. That same notion needs to translate online, too, regardless of how challenging it is to develop a personal connection online.

The most effective way to do this is to get a client’s contact information so you can circle back to an instant message or email to resolve any inquiries regarding your business or products.

Specific individuals might be reluctant to offer their telephone number or email address. However, as long as your staff centers around the highlights, advantages, limits, and worth accessible to all clients, it’s worth highlighting.

3. Use Online Customer Reviews

Reviews, verbal exchanges, and individual suggestions are the primary traffic causes for local dispensaries. Just about every person understands the use of reviews, regardless of whether a negative review comes out randomly.

In this way, you want to make a framework to request, energize, enhance and raise references to build the pedestrian activity to your dispensary. You want to do what you can to ensure that when people review your business, they’re doing so in a positive manner.

You can also incentivize customer reviews to get an abundance of reviews at once. When a client leaves an internet-based survey on Google, the client can then receive store credit, or another reward.

This is a mutual benefit win. You get two deals: a possible new client, and an expected new web-based survey, while the individual gets a reward.

Remember, you need to keep your reviews fair. When someone leaves a lousy review, reach out to them and see what you can do to improve their experience. Make a note of all reviews so you understand what you’re doing right and what you can do better.

4. Create a High-Quality Cohesive Brand Image

Potential customers anticipate that your dispensary has a look that separates you from other dispensaries. Indeed, even dispensaries that work primarily through a storefront need to understand the importance of having a high-quality, cohesive brand image.

Though an enormous number of dispensaries realize they need to have a good brand image, relatively few know the accepted procedures for making and keeping up with it. Assuming that a business’ internet-based brand character isn’t up to date, this could establish a terrible connection with their audience and lose a likely client.

Besides having a cohesive brand image, it’s imperative to understand the necessity of having a high-quality measure with it. As great as it is to be consistent with something, none of it matters if the content or image isn’t worth mentioning. Though practice makes perfect, it’s best to learn some key points to get a step ahead early on.

Points to Follow:

  • Use consistent colors and imagery.
  • Choose fonts that benefit your dispensary.
  • Use specific design elements for your dispensary.
  • Stick to a theme when choosing art and illustrations.
  • Have a constant and consistent voice with your work.

5. Incentivize New Customers

Dispensary advertising is meant to incentivize new customers. Why should someone support your business? Why would someone buy a specific product? These are questions you should have floating around while trying to market and promote your dispensary.

The questions are all based on getting customers to your business. When you have these expected customers in your dispensary, you get an opportunity to get them illuminated by your items and amped up for your business.

There are multiple ways of executing this thought. Whether you offer a free item or an incredible markdown, the key is to bring down the boundary to passage for first-time purchasers.

A good example includes the buy-one-get-one method. Individuals love deals, and this method can arrive in an assortment of offers, from getting a one kind of cannabis item to getting another for nothing. Assuming that it’s within your financial plan, you can do a lot to incentivize your customers to shop.

2 Silver and Black Round Coins

How Client Verge Can Help Dispensary Local Marketing

Client Verge is here to assist your dispensary with succeeding in the profoundly challenging field of cannabis. We offer numerous services to present the most ideal outcomes in advertising your dispensary.

Our company is here to address the necessities of dispensaries to general society with the organizations we work with. Understand that we’ll talk about the potential and progressing issues identified with promoting the industry. Most importantly, the information you’ll need to succeed.

We must help you with the challenges of showcasing and advancing your dispensary. Today, our company offers over 6 years of contribution to the cannabis business and over twelve years of marketing experience.

We Specialize In:

Our crucial objective is to advance your dispensary on the web and in person. We offer versatile responses for all dispensary sizes to help them with getting seen, securing more customers, and collecting their business concept.

We begin when you call or contact our office. We’ll focus on your necessities and direct an evaluation of where your association stands on the grand scheme of marketing cannabis. From that, we’ll develop a specific marketing plan directed to your business aspirations and goals.

Using all of the resources we have, Client Verge will put forth a solid attempt to expand the extent of your business, uncover issues to anticipated customers, and make a publicizing approach that chips away at your spending plan.

Local Dispensary Marketing Ideas Conclusion

We hope you enjoyed our discussion on local dispensary marketing ideas. Remember the importance of local dispensary marketing and steps to have a successful marketing plan.

For those who are about to start or who have invested in creating a cannabis dispensary, the promise of great profits may not be matched by the results. As with any industry, you have to separate your business from the competition. This means proper cannabis dispensary local marketing to reach potential customers.

Of course, what methods you use to reach out and separate your business from the competitors should be based on proven techniques.

Most importantly, look for other local businesses to collaborate with, the idea of personal connections, using online customer reviews, creating a high-quality brand image, and incentivizing your new customers.

If you really want assistance advertising your retail dispensary location or your web-based dispensary, consider contacting us at Client Verge! We look forward to working with you and getting the most out of your dispensary.

How to Market Your Dispensary

How to Market Your Dispensary (Without Blacklisting or Disabling Your Accounts)

The cannabis industry is a growing field throughout North America, being fully legalized in Canada since 2018, and is slowly but surely making its way across the United States.

The stigma attached to the industry is all but removed, with many people realizing the vast benefits of consuming cannabis. Nevertheless, if you’re a novice cannabis entrepreneur, there’s a good chance you don’t know how to market your dispensary.

Marketing is a complicated, ever-evolving area of expertise that many business owners don’t understand the importance of. Regardless of your knowledge in the field, down below will look at marketing your dispensary, why it’s important, what it accomplishes, and much more.

Be sure to read on if you hope to get the most out of your dispensary marketing and some helpful tips related to the subject.

Why is Marketing Your Dispensary Important?

Marketing as a whole isn’t only applicable to dispensaries and the cannabis industries but any business effort. It’s the most effective way to attract new customers and interact with the audience related to the business.

The process involves utilizing search engines, social media, advertising, and many other marketing tactics.

How to Market Your Dispensary

Not going with modern marketing techniques is a sure-fire way to mitigate the potential of your dispensary significantly. Dispensaries have a challenging enough time with the public persona of the business.

Getting the right marketing tools in hand is a great way to eliminate those issues and prosper the business.

What Does Marketing Accomplish?

Marketing as a whole is the act of promoting and selling products for a specific business endeavor. The subject has a broad scope, from Instagram influencers trying to grow their accounts to massive corporations like Apple or Nike.

Although there are significant differences between smaller business endeavors and big corporations, the marketing techniques are more or less the same.

Good marketing causes the general public to be interested and feel good about a particular business. Lousy marketing does the complete opposite where people have no interest or have a distaste for the business.

Thus, it becomes essential for businesses, mainly cannabis dispensaries, to know how to market the right way.

How to Market Your Dispensary

Knowing how to market your cannabis dispensary may seem overwhelming at first. Still, once the steps are done, it’s effective reasonably early on in the process. The key-word is to follow the steps correctly.

How to Market Your Dispensary

Jumping ahead or not making these recommendations correctly may end up causing your dispensary more harm than good. Nevertheless, let’s take a look at how to market your cannabis dispensary.

Determine Your Target Audience

The first and most crucial step in marketing is to determine your target audience. No matter how broad a specific business venture may seem, every business has a target audience.

For example, a toy company’s target audience is kids and their parents to buy the toys. In another example, a hockey stick company is targeted toward hockey fans and players.

Now, when concerning cannabis dispensaries, there are two primary target audiences depending on the niche of the dispensary. If a dispensary is strictly meant for medical uses, the target audience would be people who frequent the doctor more and get a prescription for cannabis. This would most likely mean older generations.

On the other hand, if a dispensary is open for recreational purposes, the target audience would be cannabis users in the specific city the dispensary is in.

You’d have to look up the analytics of cannabis users in your city to see their age and backgrounds, so you know who you’re trying to entice into your dispensary.

Look to See What Competitors Are Doing Right and Wrong

Besides knowing your customer base, it’s equally important to look at competitors. If you live in a country or state where cannabis is fully legalized, then there is more than likely a slew of dispensaries in your area alone. Take a look at the dispensaries and their marketing to see how they’re growing an audience.

How to Market Your Cannabis Dispensary

Also, look at dispensaries that aren’t doing as well to see what they’re doing wrong. Make a thorough note list while analyzing these businesses to make sure you have everything jotted down. It’s also beneficial to make a separate list of what you’d do differently for these businesses to make them better.

Create a Website

Having a website is arguably the most crucial aspect of running a successful business and marketing campaign. Without a website, your target audience won’t have a central hub to go to when discussing or buying products from your business. A business can’t be run in the modern era without a website.

Thankfully, the process of having a website has never been more prevalent, thanks to the availability of website builders, eCommerce platforms, and WordPress.

There are benefits to each of these routes, which depend on your budget, goals, and business size. Nevertheless, let’s take a look at how you can get the most of your site for your dispensary.

Have Great Service Pages and Content

Service pages and content are the two most fundamental parts of a website. Although the aesthetic and theme of your site are essential for the look of your business, none of it matters if the content isn’t good.

As for a service page, a FAQ and service page can entice visitors interested in the field of cannabis. Most first-time visitors on a website are more likely to go to a website’s service page than the storefront.

Service Pages and Content

First-time visitors want to see what the business has to offer and what they’re about. Service pages including an about section and FAQ should be clear and have easy-to-follow factual information. It should keep readers engaged and interested in the business.

Besides service pages, content is equally as crucial for the longevity of the site. Content can more or less be a blog, business updates, and information related to products. Content is what keeps the site active and shows people the business is open.

Do Keyword Research

As great as it is to be consistent with content for your dispensary’s site, none of that matters if it’s not keyword optimized.

Keyword research requires users to identify search terms that people type into search engines when interested in a particular topic. For example, if you hope to open a dispensary in Edmonton, a common keyword might be Edmonton cannabis dispensary.

With that knowledge, you can write an article such as “The Best Edmonton Cannabis Dispensary Every Cannabis User Should Know” or something along those lines.

Obviously, keyword research is much more complicated than just finding a single keyword and inserting once. Thankfully, there are plenty of online tools that can show what keywords are trending and what is helpful for your site.

Have a Marketing Plan

The website process is an integral part of how to market your cannabis dispensary, so make sure you pay attention the most to that aspect.

Regardless, a marketing plan is exceptionally vital for laying down the steps involved with growing your business. Going into the industry without such a plan is a waste of time.

dispensary Marketing Plan

You may find some success just by way of luck, but a marketing plan helps outline the steps needed to grow the business. A marketing plan should outline goals, potential problems and solutions, characteristics of your business, target audience, content ideas, social media, and much more.

Utilize Social Media

Once your site is launched and fully running, the next step tends to involve social media. Usually, it’s best to have all of your social media pages created early on in the process. Still, after the site is up and running, it’s incredibly beneficial to use social media to get users to your site.

Instagram, Twitter, TikTok, and Facebook are the four most popular options in the social media world. All of these platforms should be utilized with professional content, images, and headings.

There are plenty of social media best practices guides available to showcase how you can get the most out of social media.

How to Market Your Dispensary on Google

Now that the steps of marketing your dispensary have mainly been covered, a crucial area to highlight next is the process of how to market your dispensary on Google. Although there are other search engines such as Bing or Yahoo, Google dominates the world wide web.

Market Your Dispensary on Google

Knowing the finite details of marketing your dispensary on Google is a sure-fire way to get the most out of your business. It’s a crucial point in the marketing process that shouldn’t be overlooked.

If your site doesn’t rank well with Google, it’ll be challenging to see any sort of success. Here are a few key points to consider:

Create a Google My Business Account

A Google my business account is an entirely free service from Google that allows businesses to promote their business on Google Search and Maps.

The tool allows businesses to connect with customers, see customer interactions, and post updates. It’s reasonably simple to sign-up, and since it’s free, it’s essential for dispensaries to sign-up.

All you have to do is create a Google My Business account. Be sure to create an account using the Google account that’s connected to your dispensary.

All you have to do is search your business, and select it. If your dispensary isn’t showing, don’t worry. You can create a listing to claim. Just make sure you follow the steps closely, and you can verify it using phone or mail.

Create an Email Marketing Campaign

The steps tied to the notion of how to market your dispensary, especially on Google, can be benefitted from an email marketing campaign.

A mailing list is a way for people to type signup for your mailing list via email. There are plenty of mailing list options to consider, such MailChimp, Constant Contact, or Google Groups.

Email Marketing Campaign

Any of these options should work out well. Having a mailing list will build the audience to your site, causing Google to trust your site more. It’s simple, the more traffic your site has, the more likely it is for Google to rank your site.

Look at Google Analytics

Google Analytics is a completely free tool from Google that reports and shows website traffic. Knowing your website traffic can help determine if you’re marketing to the right audience and how your site is doing traffic-wise.

The cannabis industry is very much driven by having a consistent audience base and people interested in the field. Marketing to the wrong group can significantly hinder the success of your dispensary.

Google Analytics is a way to know if what you’re doing is correct and anything you should do differently.

Maintain Blog on Site

Besides using tools offered directly from Google, there is an equally important part of maintaining your site’s blog. A blog is what essentially drives the traffic to your site.

Not being consistent blog-wise will significantly mitigate the ranking and overall success of your dispensary.

Maintain Blog on Site

Thankfully, there are plenty of options to hire content writers for your site if you don’t have enough time to write the content yourself.

Whether you’re a strong writer or not, there are plenty of professionals who will help you throughout the process. All that matters is your blog is consistent with great content.

Fully Optimize Your Site and Understand SEO

Besides having a running blog for your site, it’s equally valuable to fully optimize your site with SEO in mind. SEO, also known as Search Engine Optimization, improves website traffic to a website from search engines.

As discussed earlier, SEO primarily pertains to keywords. Understanding SEO and getting an SEO audit report can show what you can do better to optimize your site.

Book a Discovery Call with Clientverge.com

Now that you know the steps involved with how to market your dispensary, consider booking a discovery call with us or call Client Verge.

Client Verge is a forward-thinking digital transformation provider that is wholly committed to unlocking the potential of your business online.

Our services include SEO, advertising, website development, consulting, social media management, content writing, and more.