Cannabis SEO Strategy

Dispensary SEO Strategy to Skyrocket Your Website Traffic

The modern technological landscape has made it necessary for business owners to be aware of any online strategy requirements for their business. When discussing the cannabis industry, dispensaries tend to focus on the web since it’s vital to their business success. Hence why so many are interested in a dispensary SEO strategy.

Though you may not know the importance of SEO now, you’ll begin to realize its importance as you get further along with your dispensary. Nevertheless, below will highlight a few key points of what to know with SEO. We’ll discuss what it is, its importance, and some SEO strategies to know. Let’s take a look!

What is SEO?

Also known as Search Engine Optimization, SEO is about having your website rank higher on search engines. When someone searches something related to your dispensary on a search engine, you’re going to want it, so your site is near the top for people to click on. The better optimized your site is, the better search engines will rank your website.

As a result, you need to understand the necessity of having a website for your dispensary. Even if you don’t want an e-commerce set-up right away, having a central hub on the web will significantly benefit your website. Consider adding blogs and other informational content to drive even more people to your site and business.

Dispensary SEO Strategy

Why is SEO Important?

SEO is essential because it’s a primary way for businesses to grow their online presence, including dispensaries. The worldwide web needs to be taken seriously when you discuss the idea of growing a business. Though that process may seem overwhelming to most, there are a lot of practical strategies related to the subject.

It’s essential to analyze these strategies and implement them to get the most out of the subject. If you can do that properly, you’ll begin to see your website grow. Website growth will have a significant impact on your dispensary storefront, guaranteeing more customers for your business.

SEO Strategies to Know

As great as it is to know about the importance of SEO, none of that matters if you don’t have a proper strategy to go along with it. Implementing and following the correct ways to utilize SEO is implementing and following the correct ways to utilize SEO. Don’t expect to create a site and have it automatically rank well on search engines.

As a result, below will discuss a few key ways to use SEO to the best of your ability. Though these aren’t the only ways to use SEO correctly, the guidelines highlight a few key points everyone should know. Also, consider reaching out to a digital marketing agency such as us (Client Verge) for more information.

1. Link Building

Link building is the process of linking other websites on your website in your content. Though that’s a comprehensive description, think of it like this. If you’re writing a blog about the benefits of cannabis, you should link any studies or other information related to the blog’s topic.

Besides studies, you can use link building to reference other portions of your site or content from another site. You can either have the link building be natural in your text (linking to a specific word) or have it be a “click here” option. Either way, try to have a few links in every article or bit of content you write.

2. Use the Right Keywords

Usually, whenever someone brings up the idea of SEO, most people know about keywords and their importance in SEO. For those who don’t know, keywords refer to a common word or phrase people search in a specific search. It’s all about using the right words or phrases to enhance your article on a search engine.

For example, an article on the benefits of cannabis will use the keyword “benefits of cannabis” or “cannabis benefits” in it a few times for better SEO. As a dispensary owner, you should know any keywords that matter for your site. Whether it’s an about section, a FAQ, a blog, or an arbitrary page, know what keywords matter.

3. Great Website Design

Even if you have all the right keywords implemented to your site, none of that matters if you don’t have a great website design. A website design can mean many things for its functionality. As for SEO, you’ll want to use a website design that works well with search engines.

Generally speaking, most website builders will advertise their websites on search engines. Consider reading some forums and posts on how each builder does in this respect. On the other hand, if you plan on using WordPress through a web host, read reviews on each theme to see how they are with SEO.

4. Optimize Site For Phones

Besides having a great website design for computers, that needs to apply to phones. As great as some web designs may appear, some aren’t mobile-optimized for whatever reason. While you’re checking what site builder or theme you want for your site, look into how it works on phones.

Most people spend their time searching the web on their phones. Whether you fall into this category or not, make sure you spend enough time to ensure your dispensary’s site is optimized for mobile devices. You don’t want to miss out on any potential business because of something completely avoidable.

5. Have a Social Media Strategy

Going off the idea of building the right website for your dispensary, understand the necessity of social media to go along with it. Most people know about the importance of social media to growing a business. However, that doesn’t necessarily mean they know what to do with SEO.

An effective social media strategy will grow your following and have more traffic go to your site. That form of link building grows your dispensary and causes search engines to trust your site more. The more search engines trust your site, the better-ranked you’ll be in searches.

6. Start Blogging

Any dispensary SEO strategy focuses on blogging, and it makes sense why. Blogging is the best way to have lengthy content that’s meant for keywords, link building, and getting users to your site. So, what do you blog about as a dispensary? Well, the answer is easy.

There is a plethora of information tied to the cannabis industry and dispensaries that you could blog about. Find keywords related to the subject and see how you build the subject. If you’re not a confident writer, consider hiring a part-time writer for this purpose, It’s a lot more beneficial than most business owners realize.

7. Have Your Site Listed On Other Platforms

As great as all of the above steps, none of that matters if there isn’t an outside discussion about your dispensary and website. Consider promoting your dispensary in Facebook groups, Reddit pages, and anywhere else that’ll allow that kind of discussion.

Try not to be overly promotional since that can turn people off when they’re just being advertised to. Do what you can to make it natural and not annoying. Also, consider putting your dispensary on business directories throughout the web. Doing that can help establish your dispensary’s legitimacy, furthering that trust with search engines.

Dispensary SEO Strategy

Should all Dispensaries Use SEO?

Yes, every dispensary should use SEO to the best of its ability. Though it’s not as clear-cut as making a website or social media page, it is imperative to understand how SEO benefits your dispensary is imperative. Regardless, consider reaching out to a professional to get the most out of SEO to help grow your dispensary.

Do You Need a Website for SEO?

Though some SEO techniques are used without a website, you should still have one to enhance it even more. Having a website is ideal with any business type, especially when discussing the cannabis industry and a dispensary. It’ll make it easier for you to gain traffic and grow your business in the long run.

Is SEO Difficult?

Many business owners fear SEO with the notion that it’s overly complicated. Though it may seem difficult at first, understand it’s not as bad as it sounds. A few videos and articles should get you close enough to have your site and social media okay SEO-wise. However, you should definitely consider working with a professional to further your SEO knowledge and growth for your dispensary.

Conclusion

We appreciate you taking the time to read this article on SEO strategies for dispensaries. Though we didn’t cover every possible area related to the subject, we highlighted enough to get you started on the matter. There is a lot to SEO, so do your best to implement it to enhance your website and business.

Nevertheless, if you wish to learn more about a dispensary SEO strategy, consider reaching out to us at Client Verge. Digital marketing agencies are imperative to the success of any dispensary, and we’re here to help you in countless ways. Whether it’s SEO, building your website, advertising, blogging, or social media managing, we have the solutions for you.

Online Ordering for Dispensaries - Is Your iFrame Menu hurting Your Business

Online Ordering for Dispensaries – Is Your iFrame Menu Hurting Your Business?

Online ordering is an integral part of dispensaries, where people can quickly go and pick precisely what they want. Not prioritizing the online market is a sure-fire way to significantly hinder the success of your dispensary. Still, there are some considerations to be mindful of when setting up the online ordering system.

Most dispensaries and online marketplaces vary between an iFrame and Native eCommerce setup. The two differ in their pros and cons, making it especially worthwhile for you to decide which route you want to go. It’s a technical area to discuss, but below will highlight everything you’ll need to know with both.

We’ll get into iFrame and its updates, security, SEO functionality, leads, styling, mobile responsiveness, and user data. Afterward, we’ll compare iFrame to Native eCommerce, discussing its SEO functionality, analytics, behaviorally triggered emails, branding, contextual product placement, loading speed, and custom installation. Let’s take a look!

What is iFrame?

Known as an Inline Frame, an iFrame is an HTML record inserted inside another HTML report on a site. The IFrame HTML component is frequently used to embed content from another source, like an ad, into a Web page. Explaining it on paper may seem complicated, but let’s dive a little deeper.

https://www.youtube.com/watch?v=-25g1wgJwfY&ab_channel=MikeDane

For instance, if you need to insert a dispensary menu on your site’s ‘menu’ page, an iFrame can do that very quickly. It’s typically only a couple of primary lines of code made out of a connection from the iFrames host site embedded into yours. Basically, plug in the lines of code from the outsider iFrame supplier’s site onto yours, and you’re set.

Just copy and paste the code onto the page of your site where you want it, and see the results quickly. It’s straightforward to do and works right away. You don’t have to modify the code in any way and is ready for use immediately. As technical as it sounds, beginners will find the iFrame method advantageous.

Pros

As valuable as it is to discuss what iFrame is, it’s equally as valuable to know the pros behind it. After all, whenever someone gets interested in something for their dispensary or business in general, they want to know the benefits of it. No dispensary should consider using something if it isn’t worthwhile for their business.

When discussing online ordering, it’s imperative for dispensaries to determine which ordering method is best for them. Considering a good chunk of a dispensary’s income is solely derived from online methods, they must have a system they can use effectively.

Nevertheless, below will highlight some of the critical benefits of iFrame. Some of the key pros include its updates and security functionality. Keep in mind, these aren’t the only benefits associated with iFrame; it’s just what we felt were some of the critical areas tied to it.

Updates

Updates can seemingly be a massive nuisance when discussing the online sector. Concerning iFrame and the online business arrangement, you don’t do the updates. The host of the iFrame menu supplier dispatches updates to its dispensary records, and everyone gets the updates needed.

This updated functionality is fantastic, especially if the update is significant. On the other hand, if the update isn’t ideal, users may get annoyed by the sudden change to their iFrame. Still, the benefit certainly outweighs the negative since updates are essentially an annoying part of the process.

Security

One thing you don’t need to stress over with iFrame is security. When utilizing an iFrame for internet business, the obligation of the security falls on the supplier of the iFrame. This diminishes the danger of somebody hacking your site and taking any client or client information.

Home-Gif | The Security Centre

Instead, that information lives on the iFrame’s data set and not yours. Security is significant for any website, but especially the case with dispensaries. You never know a hacker will decide to go after a site for nefarious purposes. If an online store gets hacked, it’s incredibly challenging to get fixed.

Cons

Besides the benefits of the iFrame model, there are some cons to be mindful of. Cons to anything are vital to discuss since you should outweigh what’s worthwhile and not. Some of these cons aren’t necessarily a deal-breaker to the iFrame model; it’s just a significant point worth mentioning.

SEO

The biggest con to an iFrame has to do with SEO. iFrames are undetectable to search engines. Google and every other search engine can’t see anything about an internet business store dispatched by iFrame. This is arguably the most dangerous thing you can do for your SEO.

Any SEO expert will encourage you to keep away from iFrames no matter what, especially if you care about driving traffic and income to your business. Seeing as getting more traffic and growing your audience are significant portions of running a successful dispensary, SEO optimization is essential.

Leads

Someone who has an interest in your dispensary is what experts refer to as a lead. Leads are crucial for the driving success of a business. Without a healthy dose of leads or a target audience for the business, it’ll be impossible to get any success. So, what about leads and iFrames?

How to Turn Your Video Into Engaging GIFs | Screencast-O-Matic

In short, it costs money to get leads in the realm of iFrames. iFrames guarantee to have the audience to direct people to your business. The issue here is, people looking to get some cannabis will be given your business directly close by your rivals, weakening your shot at making a deal.

Appearance

The appearance of a website is a driving factor to the success of getting a sale. If an eCommerce store doesn’t look enticing enough, it’ll be difficult for that dispensary to get business. Although there are undoubtedly great-looking iFrames, it has its limitations.

iFrames are mostly identical across all sites that utilize this type of web-based business menu. Some iFrames will permit you to change the ‘topic tone’ or possibly add your own logo to it, but there’s nothing else to it. You can immediately tell when a site has an iFrame by taking a gander at its menu.

Mobile Responsiveness

Mobile usage is much more vital than most people realize. Web developers for dispensaries tend to heavily focus on the computer side of things, ignoring the fact that most people online shop through their phones. As great as paying attention to the computer specifics, the mobile area is arguably more important.

iFrames are famously bad for mobile responsiveness and formatting. iFrames claim to have the capability to be resized. Still, when you attempt it across numerous gadgets and various programs, issues tend to arise. In the end, it becomes a significant inconvenience issue for the customer.

User Data

Collecting data is a polarizing area that some business owners don’t want to get involved with. Regardless of its polarization, collecting data is still a valuable portion of a successful business. Unfortunately, there are some issues with an iFrame setup and trying to collect data.

How to render your Tableau Viz as a GIF file | Towards Data Science

With an iFrame arrangement, you have no power to collect client information. Need to gather some custom information about your clients? You can present a help ticket with the iFrame menu supplier requesting that, but it’s overly complicated when it doesn’t need to be.

What is Native eCommerce?

Besides iFrame, the other option to consider is Native eCommerce. Native eCommerce is defined as incorporating online business into the client experience of content destinations or other non-trade properties. It helps customers discover and purchase items from the inside or around site content.

A popular eCommerce option is Amazon. No matter what your opinion on the company is, it’s elementary to shop on the platform. eCommerce websites are cutting edge and have a first-class visual and user interface design. Nowadays, Google’s ranking algorithm cares deeply about users. With a native eCommerce menu solution, everything about your users and their engagement signals is transmitted directly to Google, benefitting your SEO.

Pros

The pros of Native eCommerce certainly outweigh the negatives of an iFrame setup. Although it may be a more significant challenge to set it up, it’s much more beneficial in the long run. Regardless, below will highlight the pros of Native eCommerce.

Some of the main benefits include SEO functionality, analytics, behaviorally triggered emails, branding, and contextual product placement. Again, these aren’t the only pros to using a Native eCommerce set-up. It’s just a solid list to be mindful of when discussing the subject.

SEO

As discussed earlier, SEO is arguably the most vital portion of a website. When it comes to Native eCommerce, it’s a favorable place for SEO traffic. Just about any item on your dispensary menu is ready as spotless and organized information for Google’s search engines.

Best Technical Seo GIFs | Gfycat

On the other end, user engagement signals on your dispensary’s site are additionally organized and accessible to search engines. It benefits your dispensary since clients looking for your dispensary can see items on your menu in indexed lists. At that point, they can click on them and request directly from your online menu. How great is that?

Analytics

With Native eCommerce being so profoundly connected to SEO and search engines, analytics are easy to view. Have a deep understanding of your clients from the second they go to Google to look for cannabis items or dispensaries. You can track clients that discover items in indexed lists on your dispensary menu and afterward track the specific ROI driven on those list items.

Behaviorally Triggered Emails

Behaviorally triggered emails are plentiful in the Native eCommerce spectrum. It’s the capacity to follow client conduct and retarget them with robotized emails dependent on client conduct. If someone randomly leaves their shopping basket empty, hit them with an email and discover why.

Branding

The overall appearance of a dispensary’s website is imperative to the success of the business. Fortunately, a Native eCommerce solution allows users to redo the look and feel of their menu however they see fit. This permits you to assume full responsibility for your image configuration, voice, and UI. The appearance aspect is competent on your end.

Brand-GIF - Rawww

Contextual Product Placement

Product placement is a popular way to gain more sales and introduce valuable products to your customers. When discussing contextual product placement, you can connect to items or item classifications very easily. You can even force items from your menu and feature them quickly on the landing page or in a blog.

Cons

As great as the Native eCommerce solution is for the examples above, there are some cons to list off. Be mindful that there are technically cons to everything, but these negatives are worth mentioning. Considering the vast amount of praise for Native eCommerce solutions, it’s helpful to know the opposite side of it as well. Regardless, let’s take a look!

Custom Installation

The most significant benefit of an iFrame setup is how easy it is to set up, especially when compared to Native eCommerce. Native eCommerce needs to be installed on your site and pages. It takes a lot of work to arrange and get thoroughly done. Although the process can be a precarious introduction, there are many advantages when it is finally installed and ready to go.

Loading Speed

As dense and versatile as a Native eCommerce set-up is, the loading speeds suffer as a result. It’s an unpredictable web engineering issue that can cause time issues for clients. Time is precious for making sales and getting customers. Bad load times may cause clients to close the page and head off to someplace else.

Verdict

Although iFrame is easier to set up and doesn’t have as many loading issues, the pros certainly outweigh Native eCommerce. SEO functionality, analytics, behaviorally triggered emails, branding, and contextual product placement are much better for Native eCommerce.

Have any questions about eCommerce or iFrame and need help with the marketing of your dispensary? Consider booking a free consultation or call us here at ClientVerge.com. We look forward to working with you throughout the process to get the most out of your dispensary. Reach out to us today!