Marketing Sales

Tricks to Selling Weed Legally – What to Know

Tricks to Selling Weed Legally

Entering the cannabis industry is one of the best financial opportunities a person can dive into. Though its legality isn’t the same everywhere globally, the cannabis sector is thriving in areas where it is legal. As a result, many people are searching for tricks to selling weed, hoping to get the most out of their cannabis endeavors.

Picking up some essential tips along the way is one of the best things an entrepreneur can do. Though it may seem complicated at first, there are plenty of guides and experts in the field to help you along the way. Nevertheless, below will feature some basic information on selling cannabis legally and how we can help you with your digital marketing needs.

How to Sell Weed – Is it Legal?

How to Sell Weed - Is it Legal
How to Sell Weed – Is it Legal

The first step in the cannabis industry is to understand the legality of cannabis. If you live in the United States, you more than likely know the legality of cannabis in the state you live in. Whereas if you live in a nation like Canada, you’re aware of its total legality throughout the entire nation.

Once you understand its legality, here comes the fun part of selling marijuana. Generally speaking, you should pick an area of focus that fits your budget. If you have a smaller budget, you may develop a singular product to sell to dispensaries. Or, you can get an investment to purchase products from numerous weed cultivators. It truly depends on your budget.

How to Sell Marijuana

The selling marijuana process typically begins with an idea and a passion for cannabis. If you happen to fall under this category, you’re a perfect fit for the industry. Understand that the path you hope to go down can be a tiresome one. Still, as long as you put the work in, you should see a lot of success before you know it.

Checking Local Legality

The first step in the cannabis industry is to check local legality. The local laws and regulations can vary greatly depending on where you live. Obviously, if cannabis is illegal where you live, then this isn’t an option for you to consider. You’ll need to move onto something else since it’s only possible to dive into this industry in a state or nation where it’s legal.

Nevertheless, once you know its legality, you’ll need to ensure you have the proper paperwork and approval to sell cannabis. There are plenty of cannabis firms and lawyers that can help you along this route. Just make sure you follow everything closely, so you don’t run into any potential issues down the road.

Determining Cannabis Industry Path

After you get a complete sense of its local legality where you live, try to develop an idea for your cannabis industry path. Do you want to own your own dispensary? Or would you rather be a cultivator who sells to dispensaries? Or would you rather strictly sell edibles as a small company?

The possibilities are truly endless when discussing the cannabis sector. You just want to ensure whatever route you end up going down makes sense for you. People typically dive into a business with the ultimate goal of making millions from it. As great as it is, none of that matters if you’re not in the right niche.

Creating Cannabis Business Plan

Creating Cannabis Business Plan
Creating Cannabis Business Plan

The best way to sell weed primarily involves developing an excellent cannabis business plan. A business plan is more than coming up with a path for your business. It’s about developing your business goals, aspirations, and the solutions to obtaining those goals. Plans vary from being extremely specific to being in a broader sense.

Cannabis business plans should begin with what you hope to accomplish in a larger sense. From there, you should develop the steps toward making a business name, getting cannabis manufacturing approval, getting a large kitchen or manufacturer site, a storefront, and so on.

How to Sell Cannabis Online

Most tricks to selling weed surround the idea of selling cannabis online. It’s practically impossible to run a successful cannabis company in the modern era without having an online presence. That online presence primarily revolves around the idea of selling your products online for your target audience to consume.

Though online sales are obviously only available in areas where it’s legal, it’s a sure-fire way to grow your business in more ways than you thought was possible. Still, none of that matters if you can’t develop the online medium correctly. As a result, below will highlight what you should know about selling online.

Create Website

Online sales typically revolve around the idea of creating a website. Though creating a website may appear intimidating to most, it’s much more straightforward, thanks to the accessibility of making a site today. Remember to follow the appropriate steps since a website is crucial in this process.

Though there are plenty of cannabis website builders to consider, most experts recommend having a digital marketing agency develop your site for you. That way, you ensure your site is professional and clean so that your consumer base is satisfied while they’re browsing your products.

Have a Separate Landing Page or Website for Google Advertising

Even after you have your website up and running, remember to have a separate landing page or website for Google advertising. If you didn’t know, Google ads are the most popular way to grow a website fast. You create an account, select keywords to obtain clicks through ads, and watch the site grow.

Unfortunately, Google doesn’t allow the promotion of cannabis on its platform unless you follow a few fundamental rules. Even if you follow those rules closely, make sure you have a separate Google ad account and site meant for Google advertisements. That way, if an issue does pop up, your leading site doesn’t get in trouble.

Utilize SEO

As great as it is to have a landing page or separate site up and running for your cannabis business, don’t strictly rely on Google advertisements. You need to have an even heavier focus on SEO and growing your leading site. For those who don’t know, SEO refers to search engine optimization.

In simple terms, SEO is how a website can rank higher on a search engine, meaning it’s more optimized on the search engine. There are many keys to having great SEO, including your domain name, keywords, content, blogs, and much more. Consider contacting us to learn more about the benefits of SEO.

Use Social Media

Use Social Media
Use Social Media

What part of the online spectrum would be complete without discussing the benefit of social media? Though there are some arguments about the overuse of social media in the modern era, no one can deny its importance in the field. Not to mention how crucial social media is with growing a cannabis company.

Like Google advertisements, you’ll need to be careful with what you post and plan on advertising. Though images are typically fine, pay attention to any restrictions that the platform you’re using might have with ads. As long as you follow the rules okay, you should be okay on social media.

What is The Best Way to Sell Marijuana?

In reality, the best way to sell weed is entirely up to you. There is no sure-fire way to be successful in the business. Some people get lucky, while others work tirelessly to gradually grow the business.

As long as you have the drive and passion for the subject, you will eventually see some success from it. Regardless, a cannabis digital marketing agency is generally agreed upon as being the best route to having a successful cannabis company.

How Client Verge Can Help Market Your Cannabis Business

It’s no secret that the best way to start selling weed is to have a digital marketing agency there with you along the way. Allow us to be that solution at Client Verge. We specialize in offering effective SEO strategies, social media campaigns, and a clean SEO-optimized website design for our clients.

Take your cannabis business to the next step to work with our team of experts who previously worked in the industry with years of experience under their belt. We know what works and understand the importance of growing a company online. Click here for more information.

Some of Our Key Services Include:

  • Clean, Mobile Website Design
  • Marketing Consultation
  • Social Media Marketing
  • RIO-Driven Advertisements
  • Website Audits
  • SEO Services


Hopefully, this guide gave you more than enough information to fully understand what to do when selling cannabis. Though its legality remains an issue in some areas, as long as the stigma continues to decrease and its support grows, the industry will continue to blossom as it has over the last decade.

Nevertheless, if you have any questions about tricks to selling weed, marketing cannabis, Client Verge, or anything tied to the matter, feel free to contact us. We have years of experience and answers available to get the most out of your cannabis endeavor. It’s practically impossible to get the most out of your cannabis business without a digital marketing agency to go along with it.

Marshan B.


Marshan B.

Marshan Beals is a co-partner at Client Verge Inc. With 8 years of experience in digital marketing, his expertise extends beyond digital marketing for cannabis brands. He is also a sponsor of the High Profits ebook, available for download when you sign up for our email list.